Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

Upscaling the role of Media Monitoring, Measurement and Evaluation in post Covid-19

At 7:00am CT in the United States I participated in a webinar hosted by P+ Measurement in Nigeria, which was 2pm their time. My industry friend, Philip Odiakos had asked if I would co-present with another of their industry friends, Seye Olurotimi , on the topic of “Upscaling the role of Media Monitoring, Measurement and […]

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Monitoring Fragments of Social Media

Measuring media messages Monitoring and measuring messages in social media is much like measuring other media formats, except it is totally different. With print, broadcast, and web news, most of the content is generated by or linked to a media outlet with some level of journalistic integrity. I know, some will complain that this outlet […]

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Evolution – PR Measurement and the Barcelona Principles

AMEC (International Association for the Measurement and Evaluation of Communication) is the world’s largest media intelligence and insights professional organization, with more than 160 members in 86 countries. AMEC’s mission is education and innovation in PR communications measurement and evaluation. Universal Information Services is a member of AMEC and adheres to its guidance for valid […]

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Society In Social Media – Mask Mandates

How do mask mandates impact communities? Analysis Period: July 20-September 1, 2020 Media: User Generated Media, Social Network Content Report PDF: Society In Social Media – Mask Mandate The Universal Information Services Media Monitoring and Media Measurement teams present the next installation in our Society in Social Media series. Our team is excited to demonstrate […]

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How to Easily Measure Your PR Efforts Across All News

Need to see your public relations’ return on efforts at a glance? Universal has a new media measurement tool! We are pleased to announce the launch of our SCAN Report SCAN stands for Story Coverage Across News, and it provides a view of all your media exposure for a specific time frame. Our clients have […]

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Society In Social Media-BLM

A Nationwide Look at Nebraska’s Black Lives Matter Conversation Analysis Period: May 29-July 10, 2020 Media: User Generated Media, Social Network Content Report PDF: Society In Social Media – #BLM At Universal Information Services, we are always looking for new ways to engage with our clients, our community, and our society at large. As social […]

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Why You Need PR Measurement

Think of it this way: You wouldn’t read half of a murder mystery and then put down the book, would you? Of course not! You want to know whodunit and what all the information you’ve been collecting throughout the first half of the book means. Measurement works very similarly. Universal Information Services collects information on […]

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Implementing 3 Important Media Metrics for PR (Spoiler: None Are AVE)

“So, what are the primary public relations metrics I need to know?” I am asked this question a lot when clients first partner with Universal for their media measurement. They want to know what the primary metrics are they should be looking for within their media coverage. The honest answer is, it really depends on […]

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PR Changes As Covid19 Shifts Media Habits

First, a post about the media and public relations may seem trivial in relation to how the coronavirus has impacted our healthcare, economy, and the way we live. But as a media monitoring and measurement service, we still have an obligation to help our clients track their earned media exposure and measure their public relations’ […]

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Making News Monitoring Better- Alpha Clips 3.0

Making PR Tools Better Public relations professionals and corporate communicators often ask us, “How can I better engage with influencers and monitor our media efforts?” From the side of the industry that provides the tools for such work, we ask the same question, but in terms of “How can we make news monitoring better for […]

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