Universal Information Services

On December 6, I will be moderating a virtual discussion on Media Measurement on behalf of FIBEP, the global Media Intelligence industry trade group. You can join me and two other industry experts as we discuss the balance between technology and trained analysts, and how it impacts reliable results for the measurement of communications. Email […]

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Public relations practitioners love a fancy new phrase and the phrase “predictive analytics” has been making the rounds in recent years. The idea of being able to predict likely outcomes, based on variables around your PR strategy, is very seductive for those wanting to better control desired outcomes. I’ve written about the False Glitter Effect in […]

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The obligatory post about PR strategy in 2022 Well the good news is I’m not going to talk about media monitoring, tracking organizational news across print, broadcast, web and social media content, but rather how PR Strategy is evolving. 2021 was a year of evolutionary discussion at the industry level for media monitoring organizations serving […]

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Let it be said, at least by me, that the technical advances of the past few years have made PR measurement much faster. AI, machine learning, and algorithms of all types have alleviated much of the heavy lifting that was previously handled by data analysts and media monitoring personnel. Technology has also increased the amount […]

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Last summer, Barcelona Principles 3.0 for PR measurement was launched by the International Association for Measurement and Evaluation of Communication (AMEC) in London and streamed to PR professionals around the world. The 2020 evolution of the globally trusted Barcelona Principles works to sharpen the communications industry’s focus on inclusion, impact and integrity. It is 10 […]

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The world is talking about the choice to vaccinate. While there are those of us who are eager to get vaccinated and get back to some semblance of a normal life, there are individuals out there who have concerns about the vaccine. These people may be dragging their feet when it comes to getting vaccinated. […]

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PR Measurement, public relations measurement, is an integral part of the public relations process. This is the third post in a series of four that answer Key Questions for public relations professionals and corporate communicators. The PR Measurement Process PR Measurement is the process of objectively evaluating the outcomes from a public relations effort, an […]

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At 7:00am CT in the United States I participated in a webinar hosted by P+ Measurement in Nigeria, which was 2pm their time. My industry friend, Philip Odiakos had asked if I would co-present with another of their industry friends, Seye Olurotimi , on the topic of “Upscaling the role of Media Monitoring, Measurement and […]

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Measuring media messages Monitoring and measuring messages in social media is much like measuring other media formats, except it is totally different. With print, broadcast, and web news, most of the content is generated by or linked to a media outlet with some level of journalistic integrity. I know, some will complain that this outlet […]

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AMEC (International Association for the Measurement and Evaluation of Communication) is the world’s largest media intelligence and insights professional organization, with more than 160 members in 86 countries. AMEC’s mission is education and innovation in PR communications measurement and evaluation. Universal Information Services is a member of AMEC and adheres to its guidance for valid […]

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