Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

FIBEP 2018: What I learned at WMIC18

As many of you know by my social media posts I was in Copenhagen, Denmark during this year’s World Media Intelligence Conference. My father, Todd Murphy, asked me to bring my unique perspective to many of the conversations he was having, discussions that would ultimately impact the growth of Universal Information Services. Although most of […]

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How Did the Media Cover the Nike Kaepernick Campaign?

Good, Bad, Left, Right… What did the media really say? I asked our media measurement team at Universal Information Services to analyze the actual broadcast news exposure related to the new Nike advertising campaign, Just Do It. In Nike’s latest reboot of this slogan they featured the controversial former NFL player, Colin Kaepernick. Some felt […]

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President Trump Has A Problem with Google?

How Do Google Search Results Work? This week, President Donald Trump claimed the famous search engine Google was aggregating more negative coverage of his presidency than positive coverage. Google has addressed this matter over the last two years, since a very rocky 2016 election cycle, it seems the President is still not happy with the […]

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News Monitoring: What Does Unlimited Mean?

You may have heard of the value proposition, which means “an innovation, service, or feature intended to make a company or product attractive to customers”. That proposition usually comes in the form of a hook designed to close a deal based on something specific like features or cost. In the world of news monitoring, and […]

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PR Measurement: What Are Your Strengths?

Part 2 of 3 This post is the second in a three-part series illustrating the importance of knowing your strengths. As my colleague Ben Caldwell put so well last week, “Since 1908, Universal Information Services has been creating great media monitoring solutions for their clients. That is what we’ve done for 110 years because, to be […]

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Media Intelligence: What Are Your Strengths?

Part 1 of 3 This post is the first in a three-part series illustrating the importance of knowing your strengths. As a sales person, my strengths are in listening to the needs of our prospects and then matching them to a specific news monitoring and PR measurement solution. Humbly, I would say I’m very good […]

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PR-What Should You Measure?

PR Measurement: what matters The “Measure What Matters” quote from Peter Drucker has found its way into many articles and posts about public relations measurement. Although originally a quote regarding business metrics, many PR pros and bloggers have used this quote to direct focus on measuring only the outputs and outcomes of a PR campaign […]

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Better Media Intelligence with Artificial Intelligence

Much has already been written about the importance of Artificial Intelligence (AI), but in this post I wanted to outline why Universal Information Services has developed our Alpha Clips media monitoring services using Artificial Intelligence. The media intelligence industry is comprised of several important functions necessary to corporations, government agencies, and non-profit organizations. News monitoring, […]

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PR Measurement Fuels Universal Information Services

Yesterday I thought to myself that now is such an exciting time at Universal Information Services. It hasn’t gone unnoticed that much of our recent growth is due to the accuracy and insight our PR measurement services provide. Our recently enhanced media measurement methodologies, combined with advanced visualization of data, has proven to be great […]

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Free PR Evaluation Tools are Important

What is the PR Evaluation Framework? Out of all the free resources available to public relations professionals across the internet, one of the best is AMEC’s Integrated Evaluation Framework. Prepared by the world’s greatest evaluation minds, The Framework might not be a reporting platform full of analytics and flashy charts, and that’s because it’s designed to be […]

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