Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

The Real Faces of PR Measurement

Let it be said, at least by me, that the technical advances of the past few years have made PR measurement much faster. AI, machine learning, and algorithms of all types have alleviated much of the heavy lifting that was previously handled by data analysts and media monitoring personnel. Technology has also increased the amount […]

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PR MEASUREMENT ADVANCES WITH BARCELONA 3.0

Last summer, Barcelona Principles 3.0 for PR measurement was launched by the International Association for Measurement and Evaluation of Communication (AMEC) in London and streamed to PR professionals around the world. The 2020 evolution of the globally trusted Barcelona Principles works to sharpen the communications industry’s focus on inclusion, impact and integrity. It is 10 […]

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To Vaccinate or Not Vaccinate, That Is The Question

The world is talking about the choice to vaccinate. While there are those of us who are eager to get vaccinated and get back to some semblance of a normal life, there are individuals out there who have concerns about the vaccine. These people may be dragging their feet when it comes to getting vaccinated. […]

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What Is PR Measurement?

PR Measurement, public relations measurement, is an integral part of the public relations process. This is the third post in a series of four that answer Key Questions for public relations professionals and corporate communicators. The PR Measurement Process PR Measurement is the process of objectively evaluating the outcomes from a public relations effort, an […]

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Upscaling the role of Media Monitoring, Measurement and Evaluation in post Covid-19

At 7:00am CT in the United States I participated in a webinar hosted by P+ Measurement in Nigeria, which was 2pm their time. My industry friend, Philip Odiakos had asked if I would co-present with another of their industry friends, Seye Olurotimi , on the topic of “Upscaling the role of Media Monitoring, Measurement and […]

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Monitoring Fragments of Social Media

Measuring media messages Monitoring and measuring messages in social media is much like measuring other media formats, except it is totally different. With print, broadcast, and web news, most of the content is generated by or linked to a media outlet with some level of journalistic integrity. I know, some will complain that this outlet […]

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Evolution – PR Measurement and the Barcelona Principles

AMEC (International Association for the Measurement and Evaluation of Communication) is the world’s largest media intelligence and insights professional organization, with more than 160 members in 86 countries. AMEC’s mission is education and innovation in PR communications measurement and evaluation. Universal Information Services is a member of AMEC and adheres to its guidance for valid […]

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Society In Social Media – Mask Mandates

How do mask mandates impact communities? Analysis Period: July 20-September 1, 2020 Media: User Generated Media, Social Network Content Report PDF: Society In Social Media – Mask Mandate The Universal Information Services Media Monitoring and Media Measurement teams present the next installation in our Society in Social Media series. Our team is excited to demonstrate […]

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How to Easily Measure Your PR Efforts Across All News

Need to see your public relations’ return on efforts at a glance? Universal has a new media measurement tool! We are pleased to announce the launch of our SCAN Report SCAN stands for Story Coverage Across News, and it provides a view of all your media exposure for a specific time frame. Our clients have […]

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Society In Social Media-BLM

A Nationwide Look at Nebraska’s Black Lives Matter Conversation Analysis Period: May 29-July 10, 2020 Media: User Generated Media, Social Network Content Report PDF: Society In Social Media – #BLM At Universal Information Services, we are always looking for new ways to engage with our clients, our community, and our society at large. As social […]

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