Universal Information Services

Public relations practitioners love a fancy new phrase and the phrase “predictive analytics” has been making the rounds in recent years. The idea of being able to predict likely outcomes, based on variables around your PR strategy, is very seductive for those wanting to better control desired outcomes. I’ve written about the False Glitter Effect in […]

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Measuring media messages Monitoring and measuring messages in social media is much like measuring other media formats, except it is totally different. With print, broadcast, and web news, most of the content is generated by or linked to a media outlet with some level of journalistic integrity. I know, some will complain that this outlet […]

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How do mask mandates impact communities? Analysis Period: July 20-September 1, 2020 Media: User Generated Media, Social Network Content Report PDF: Society In Social Media – Mask Mandate The Universal Information Services Media Monitoring and Media Measurement teams present the next installation in our Society in Social Media series. Our team is excited to demonstrate […]

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A Nationwide Look at Nebraska’s Black Lives Matter Conversation Analysis Period: May 29-July 10, 2020 Media: User Generated Media, Social Network Content Report PDF: Society In Social Media – #BLM At Universal Information Services, we are always looking for new ways to engage with our clients, our community, and our society at large. As social […]

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First, a post about the media and public relations may seem trivial in relation to how the coronavirus has impacted our healthcare, economy, and the way we live. But as a media monitoring and measurement service, we still have an obligation to help our clients track their earned media exposure and measure their public relations’ […]

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Good, Bad, Left, Right… What did the media really say? I asked our media measurement team at Universal Information Services to analyze the actual broadcast news exposure related to the new Nike advertising campaign, Just Do It. In Nike’s latest reboot of this slogan they featured the controversial former NFL player, Colin Kaepernick. Some felt […]

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How Do Google Search Results Work? This week, President Donald Trump claimed the famous search engine Google was aggregating more negative coverage of his presidency than positive coverage. Google has addressed this matter over the last two years, since a very rocky 2016 election cycle, it seems the President is still not happy with the […]

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Like many other people in the world I am an avid Snapchat user and enjoy the app, well, I enjoyed the app. Ever since Snapchat chose to completely revamp their user interface they have alienated a huge portion of their users. What I can gather from my 18-22 year  old demographic is that we do not […]

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Be Prepared Is your organization prepared to handle a fake news crisis or a crisis in general? If not, these six simple tips are a starting point. Be assured that crisis communications plans are extensive, but having one in place is a must. We hope this short series of blogs has been helpful in preparation […]

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Universal Information Services is a news monitoring company and as such we are seeing and vetting fake news daily. This is a new age we are living in and we are, let’s say, just a little more than half a year into this new media world. This is truly a case of learning on the fly […]

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