Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

How Did the Media Cover the Nike Kaepernick Campaign?

Good, Bad, Left, Right… What did the media really say? I asked our media measurement team at Universal Information Services to analyze the actual broadcast news exposure related to the new Nike advertising campaign, Just Do It. In Nike’s latest reboot of this slogan they featured the controversial former NFL player, Colin Kaepernick. Some felt […]

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President Trump Has A Problem with Google?

How Do Google Search Results Work? This week, President Donald Trump claimed the famous search engine Google was aggregating more negative coverage of his presidency than positive coverage. Google has addressed this matter over the last two years, since a very rocky 2016 election cycle, it seems the President is still not happy with the […]

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Snapchat’s New Update: A flop of epic proportions

Like many other people in the world I am an avid Snapchat user and enjoy the app, well, I enjoyed the app. Ever since Snapchat chose to completely revamp their user interface they have alienated a huge portion of their users. What I can gather from my 18-22 year  old demographic is that we do not […]

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Navigating Fake News

Be Prepared Is your organization prepared to handle a fake news crisis or a crisis in general? If not, these six simple tips are a starting point. Be assured that crisis communications plans are extensive, but having one in place is a must. We hope this short series of blogs has been helpful in preparation […]

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Fake News and News Monitoring

Universal Information Services is a news monitoring company and as such we are seeing and vetting fake news daily. This is a new age we are living in and we are, let’s say, just a little more than half a year into this new media world. This is truly a case of learning on the fly […]

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News, Trust and Public Relations

One could point to the annual Edelman Trust Barometer study for 2017 to help paint the picture of how broken the trust between the media and the public really is. The results are damning, and that’s putting it lightly. Let’s dig into two points from this study that are in line with our topic at hand. Echo […]

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Is Fake News Impacting Public Relations?

In the past year, the term and use of “fake news” has definitely become more prevalent. If public relations’ professionals rely on the news media to amplify their messages, does Fake News have any impact on those messages? A Bit of Perspective To put it in perspective a little more, I conducted a quick google […]

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Pierre Omidyar and the Battle of the Fake News Bulge

What makes a Philanthropist? Is it their generous nature to the greater good or maybe a unique drive to help others? When you think of a philanthropist you may think of the stereotype as someone that has the money to give away. Pierre Omidyar, founder of eBay, just happens to be worth more than $8 […]

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Media Bias and Summary News Consumption

There is bias in the media, and as upsetting as it is, it is just one of those things that cannot be helped. We forget that the news channels are owned by companies that must drive shareholder value. Where there is a profit motive there is a reason to attract an audience and consumers, in […]

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Is Fake News the Death of Journalism?

With an ever growing distrust and skepticism of the media, it seems this problem can be traced to one point. The moment the main stream media let go of journalism, and replaced it with their own opinions and looser fact-checking, that distrust gained traction. Whether it’s a news channel telling people a narrative they want […]

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