Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

Is Fake News Impacting Public Relations?

In the past year, the term and use of “fake news” has definitely become more prevalent. If public relations’ professionals rely on the news media to amplify their messages, does Fake News have any impact on those messages? A Bit of Perspective To put it in perspective a little more, I conducted a quick google […]

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Pierre Omidyar and the Battle of the Fake News Bulge

What makes a Philanthropist? Is it their generous nature to the greater good or maybe a unique drive to help others? When you think of a philanthropist you may think of the stereotype as someone that has the money to give away. Pierre Omidyar, founder of eBay, just happens to be worth more than $8 […]

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Media Bias and Summary News Consumption

There is bias in the media, and as upsetting as it is, it is just one of those things that cannot be helped. We forget that the news channels are owned by companies that must drive shareholder value. Where there is a profit motive there is a reason to attract an audience and consumers, in […]

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Is Fake News the Death of Journalism?

With an ever growing distrust and skepticism of the media, it seems this problem can be traced to one point. The moment the main stream media let go of journalism, and replaced it with their own opinions and looser fact-checking, that distrust gained traction. Whether it’s a news channel telling people a narrative they want […]

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Trump vs Obama: A Twitter Analysis

If perception is reality, and in a time when you can say almost anything and it may believed to be true, how is Twitter changing the most distinguished office in the United States? On Friday, January 20th, the United States hopes to show how a planned and peaceful transition of power looks. As President-Elect Donald […]

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Media Exposure-What Election Polls Missed

Monday morning quarterbacking is the easiest job in the world, especially if you have data analysts like I do at Universal Information Services. With the Trump v. Clinton Presidential election in the rear view mirror by a week, it appears obvious why Donald Trump won over Hillary Clinton. Don’t worry, I’m not going to go […]

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Clinton v Trump: News Cycle Monopoly

As the November presidential election draws ever closer, Hillary Clinton and Donald Trump are slugging it out to win position in the polls. Our team can measure public relations as a result of our comprehensive news monitoring services. From that data we took a closer look at the past week, August 28th through September 2nd […]

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What the Media Covered: RNC 2016 vs DNC 2016

The Republican National Convention vs. The Democratic National Convention Universal Information Services has been monitoring and analyzing all the domestic media coverage during the political conventions of 2016. What our teams have found are some distinct differences between how each party was reflected through the traditional and social media conversation, as well as some unexpected […]

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Expanding Public Relations Research into Predictive Analytics

Universal Information Services expands research into predictive analytics for public relations measurement. PR Professionals maylink through to participate in this research.

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AMEC Measurement Month Welcomes Barcelona Principles 2.0

In conjunction with Measurement Month, the International Association for the Measurement and Evaluation of Communication (AMEC) has announced a new version of the Barcelona Principles. Appropriately named Barcelona Principles 2.0, the new guidelines address the changes in the measurement landscape over the last five years, when the first set of principles were introduced to the […]

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