By Todd Murphy | January 30th, 2023
Todd Murphy, newly appointed President of Truescope North America and former CEO of Universal Information Services, discusses the merging of the two companies to form the most complete and client-centric media intelligence service in the United States. I feel fortunate to be leading Truescope’s growth in the world’s largest media intelligence market, combining the best-in-class […]
More >
By Todd Murphy | December 21st, 2021
The obligatory post about PR strategy in 2022 Well the good news is I’m not going to talk about media monitoring, tracking organizational news across print, broadcast, web and social media content, but rather how PR Strategy is evolving. 2021 was a year of evolutionary discussion at the industry level for media monitoring organizations serving […]
More >
By Todd Murphy | October 8th, 2021
The Boomerang Metaphor and Media Monitoring My thoughts have turned to an accelerating phenomenon that I call “Boomerang Clients.” At least, I thought this was a phrase I had coined, as it relates to our media monitoring and PR measurement clients, until I discovered that it has already been well written about. Basically, every service […]
More >
By Todd Murphy | August 9th, 2021
Let it be said, at least by me, that the technical advances of the past few years have made PR measurement much faster. AI, machine learning, and algorithms of all types have alleviated much of the heavy lifting that was previously handled by data analysts and media monitoring personnel. Technology has also increased the amount […]
More >
By Cheril Lewis | May 6th, 2021
The world is talking about the choice to vaccinate. While there are those of us who are eager to get vaccinated and get back to some semblance of a normal life, there are individuals out there who have concerns about the vaccine. These people may be dragging their feet when it comes to getting vaccinated. […]
More >
By Todd Murphy | March 29th, 2021
TV News Clips are video files of broadcast or streaming news stories. This is the final post in our series of Key Questions for public relations professionals and corporate communicators. What are TV News Clips? Media monitoring is the ongoing service of comprehensively tracking the news you need. Whether you track media placements for your […]
More >
By Todd Murphy | March 15th, 2021
This is the second post in a series of four that will answer Key Questions, like “What is a Daily News Brief”, for public relations professionals and corporate communicators. What is a Daily News Brief? Compared to a comprehensive media monitoring report, that includes all media mentions for the day, a Daily News Brief is […]
More >
By Todd Murphy | December 29th, 2020
While the world navigated the pandemic and politics of 2020, Universal Information Services accomplished two major milestones for media monitoring services. Universal supported all existing and new clients with the most comprehensive media monitoring during a pandemic. Universal built a new Public Relations platform that raises the bar for anyone using media monitoring or PR […]
More >
By Jean Saucier | December 4th, 2020
Media Intelligence – Shifting the paradigm from Vendor to Partner Traditionally, media intelligence services, or news monitoring and measurement services, have been considered vendors. But, in more recent times, many organizations, companies and agencies are looking for more expertise and consultative services, thus shifting the paradigm from vendor to more of a partner. During my […]
More >
By Sarah McCallister | October 15th, 2020
The Media and Media Monitoring Media monitoring relies on, well, the media. Monitoring can’t exist without the source material that the media creates. Obvious, right? What’s less obvious is that the relationship between media and monitoring is a two-way street. The media benefits from the monitoring just as much as the monitoring benefits from the […]
More >
