Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

How Will PR Strategy Change in 2022?

The obligatory post about PR strategy in 2022 Well the good news is I’m not going to talk about media monitoring, tracking organizational news across print, broadcast, web and social media content, but rather how PR Strategy is evolving. 2021 was a year of evolutionary discussion at the industry level for media monitoring organizations serving […]

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Catching the Boomerang Clients

The Boomerang Metaphor and Media Monitoring My thoughts have turned to an accelerating phenomenon that I call “Boomerang Clients.” At least, I thought this was a phrase I had coined, as it relates to our media monitoring and PR measurement clients, until I discovered that it has already been well written about. Basically, every service […]

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The Real Faces of PR Measurement

Let it be said, at least by me, that the technical advances of the past few years have made PR measurement much faster. AI, machine learning, and algorithms of all types have alleviated much of the heavy lifting that was previously handled by data analysts and media monitoring personnel. Technology has also increased the amount […]

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To Vaccinate or Not Vaccinate, That Is The Question

The world is talking about the choice to vaccinate. While there are those of us who are eager to get vaccinated and get back to some semblance of a normal life, there are individuals out there who have concerns about the vaccine. These people may be dragging their feet when it comes to getting vaccinated. […]

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What Are TV News Clips?

TV News Clips are video files of broadcast or streaming news stories. This is the final post in our series of Key Questions for public relations professionals and corporate communicators. What are TV News Clips? Media monitoring is the ongoing service of comprehensively tracking the news you need. Whether you track media placements for your […]

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What is an Executive Daily News Brief?

This is the second post in a series of four that will answer Key Questions, like “What is a Daily News Brief”, for public relations professionals and corporate communicators. What is a Daily News Brief? Compared to a comprehensive media monitoring report, that includes all media mentions for the day, a Daily News Brief is […]

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SmartView NXT: Better Media Monitoring and Measurement

While the world navigated the pandemic and politics of 2020, Universal Information Services accomplished two major milestones for media monitoring services. Universal supported all existing and new clients with the most comprehensive media monitoring during a pandemic. Universal built a new Public Relations platform that raises the bar for anyone using media monitoring or PR […]

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Media Intelligence – A Partner, Not Vendor

Media Intelligence – Shifting the paradigm from Vendor to Partner Traditionally, media intelligence services, or news monitoring and measurement services, have been considered vendors. But, in more recent times, many organizations, companies and agencies are looking for more expertise and consultative services, thus shifting the paradigm from vendor to more of a partner. During my […]

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Media Monitoring Expands the Audience for Local News

The Media and Media Monitoring Media monitoring relies on, well, the media. Monitoring can’t exist without the source material that the media creates. Obvious, right? What’s less obvious is that the relationship between media and monitoring is a two-way street. The media benefits from the monitoring just as much as the monitoring benefits from the […]

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The 90 Day Surprise PR Pros Seldom See Coming

PR professional: “Hello, I would like to change and possibly cancel my service with you.” Their media monitoring vendor: “Surprise! We already renewed your contract! In the fine print we sent you last year, there’s a 90-day auto-renewal clause you may not have noticed. The good news is that you’re now locked into our service […]

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