By Todd Murphy | August 9th, 2021
Let it be said, at least by me, that the technical advances of the past few years have made PR measurement much faster. AI, machine learning, and algorithms of all types have alleviated much of the heavy lifting that was previously handled by data analysts and media monitoring personnel. Technology has also increased the amount […]
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By Cheril Lewis | May 6th, 2021
The world is talking about the choice to vaccinate. While there are those of us who are eager to get vaccinated and get back to some semblance of a normal life, there are individuals out there who have concerns about the vaccine. These people may be dragging their feet when it comes to getting vaccinated. […]
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By Todd Murphy | March 29th, 2021
TV News Clips are video files of broadcast or streaming news stories. This is the final post in our series of Key Questions for public relations professionals and corporate communicators. What are TV News Clips? Media monitoring is the ongoing service of comprehensively tracking the news you need. Whether you track media placements for your […]
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By Todd Murphy | March 15th, 2021
This is the second post in a series of four that will answer Key Questions, like “What is a Daily News Brief”, for public relations professionals and corporate communicators. What is a Daily News Brief? Compared to a comprehensive media monitoring report, that includes all media mentions for the day, a Daily News Brief is […]
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By Todd Murphy | December 29th, 2020
While the world navigated the pandemic and politics of 2020, Universal Information Services accomplished two major milestones for media monitoring services. Universal supported all existing and new clients with the most comprehensive media monitoring during a pandemic. Universal built a new Public Relations platform that raises the bar for anyone using media monitoring or PR […]
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By Jean Saucier | December 4th, 2020
Media Intelligence – Shifting the paradigm from Vendor to Partner Traditionally, media intelligence services, or news monitoring and measurement services, have been considered vendors. But, in more recent times, many organizations, companies and agencies are looking for more expertise and consultative services, thus shifting the paradigm from vendor to more of a partner. During my […]
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By Sarah McCallister | October 15th, 2020
The Media and Media Monitoring Media monitoring relies on, well, the media. Monitoring can’t exist without the source material that the media creates. Obvious, right? What’s less obvious is that the relationship between media and monitoring is a two-way street. The media benefits from the monitoring just as much as the monitoring benefits from the […]
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By Todd Murphy | July 28th, 2020
PR professional: “Hello, I would like to change and possibly cancel my service with you.” Their media monitoring vendor: “Surprise! We already renewed your contract! In the fine print we sent you last year, there’s a 90-day auto-renewal clause you may not have noticed. The good news is that you’re now locked into our service […]
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By admin | July 21st, 2020
Many clients come to Universal Information Services after using other services. If we had to narrow it down to a single difference that attracts clients to Universal, it would be our concierge approach to service and support. What do we mean by concierge service? Universal is more than a vendor — we are your media […]
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By Todd Murphy | June 26th, 2020
Almost every industry has levels of education and training that help those working in that industry perform better. Public relations and corporate communications is no different in that they have masters level degrees, as well as trade groups like PRSA, Public Relations Society of America, and IABC, International Association of Business Communicators. Combined, these options […]
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