By Todd Murphy | July 28th, 2020
PR professional: “Hello, I would like to change and possibly cancel my service with you.” Their media monitoring vendor: “Surprise! We already renewed your contract! In the fine print we sent you last year, there’s a 90-day auto-renewal clause you may not have noticed. The good news is that you’re now locked into our service […]
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By admin | July 21st, 2020
Many clients come to Universal Information Services after using other services. If we had to narrow it down to a single difference that attracts clients to Universal, it would be our concierge approach to service and support. What do we mean by concierge service? Universal is more than a vendor — we are your media […]
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By Todd Murphy | June 26th, 2020
Almost every industry has levels of education and training that help those working in that industry perform better. Public relations and corporate communications is no different in that they have masters level degrees, as well as trade groups like PRSA, Public Relations Society of America, and IABC, International Association of Business Communicators. Combined, these options […]
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By Todd Murphy | April 6th, 2020
Innovation and development have always been a primary driver for Universal Information Services. Delivering service enhancements helps our clients and ensures that our services continually add value to their work. Our Alpha Clips service, which uses artificial intelligence to summarize content and compress the time needed to digest your found news results, is our most […]
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By Todd Murphy | March 19th, 2020
Yes, the world has changed since we began our dance with the novel coronavirus now called Covid-19. Government communications, corporate communications, emergency management communications, and health care public relations have all undergone a huge change at the hand of a fast-moving virus. For many corporate communicators, public relations pros, and information officers, Covid-19 has delivered […]
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By Todd Murphy | March 9th, 2020
Making PR Tools Better Public relations professionals and corporate communicators often ask us, “How can I better engage with influencers and monitor our media efforts?” From the side of the industry that provides the tools for such work, we ask the same question, but in terms of “How can we make news monitoring better for […]
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By Todd Murphy | October 24th, 2019
You may not have heard of us, but your competition knows us well. This idea is often the case when a new prospect comes to Universal Information Services for help. Most companies and organizations using a media monitoring or PR measurement service know of the SaaS platforms like Meltwater and Cision. Many firms and agencies […]
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By Teddy Murphy | October 27th, 2018
As many of you know by my social media posts I was in Copenhagen, Denmark during this year’s World Media Intelligence Conference. My father, Todd Murphy, asked me to bring my unique perspective to many of the conversations he was having, discussions that would ultimately impact the growth of Universal Information Services. Although most of […]
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By Todd Murphy | August 17th, 2018
“They keep missing TV and radio stories that air!” “They never find any articles from the smaller, weekly newspapers!” “We keep asking them to fix our search, but nothing changes!” “They won’t let us out of our contract that auto-renewed!” If you’ve ever said the above statements, there’s a problem with your current media monitoring […]
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By Todd Murphy | June 27th, 2018
You may have heard of the value proposition, which means “an innovation, service, or feature intended to make a company or product attractive to customers”. That proposition usually comes in the form of a hook designed to close a deal based on something specific like features or cost. In the world of news monitoring, and […]
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