By Todd Murphy | March 29th, 2021
TV News Clips are video files of broadcast or streaming news stories. This is the final post in our series of Key Questions for public relations professionals and corporate communicators. What are TV News Clips? Media monitoring is the ongoing service of comprehensively tracking the news you need. Whether you track media placements for your […]
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By Todd Murphy | March 15th, 2021
This is the second post in a series of four that will answer Key Questions, like “What is a Daily News Brief”, for public relations professionals and corporate communicators. What is a Daily News Brief? Compared to a comprehensive media monitoring report, that includes all media mentions for the day, a Daily News Brief is […]
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By Sarah McCallister | October 15th, 2020
The Media and Media Monitoring Media monitoring relies on, well, the media. Monitoring can’t exist without the source material that the media creates. Obvious, right? What’s less obvious is that the relationship between media and monitoring is a two-way street. The media benefits from the monitoring just as much as the monitoring benefits from the […]
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No matter where you land on the political spectrum or what you think of scandal, you have to give credit to Monica Lewinsky’s communications approach this month. I have no idea about the motivation behind her wanting to reappear in America’s headlines, but she went from almost no media presence to being part of the […]
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By admin | April 25th, 2014
The rise and fall of Nevada rancher Cliven Bundy this month has been, well, fascinating. The roots of Bundy’s issues with the United States Bureau of Land Management go back to the 1990s and center on years and years of unpaid cattle grazing fees, but recent developments brought national media attention from a wide range […]
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By admin | April 8th, 2014
Spring is an amazing time of year for reasons that go beyond the return of warmer weather and green grass. Late May and early June is graduation season, which is an exciting, hopeful time. Parents of high school students experience a range of emotion – happiness, pride, even a little sadness about their teen growing […]
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By admin | December 16th, 2013
This illustration is the first in our three part series on Executive Reports. Click here to read the foreword. When Universal Information Services says that its Executive Report service can help with Business Intelligence a fair question to ask is the obvious one – what is “Business Intelligence?” Academics have defined Business Intelligence as a […]
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By Todd Murphy | December 7th, 2011
…well sort of. I was able to capture part of an industry using my WordPress dashboard for creating time sensitive blogs and tracking comments. If content is king, engagement is queen. In August of this year the broadcast monitoring industry’s largest vendor declared bankruptcy. VMS, Video Monitoring Services, filed Chapter 7 and spilled thousands of […]
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By Todd Murphy | September 2nd, 2011
For those in public relations, corporate communications, or investor relations, you most likely have heard the news that Video Monitoring Services, VMS, closed last Friday with Chapter 7 bankruptcy. Since the story first broke on commpro.biz, many industry newsletters have posted their view of what caused the fall of the largest broadcast monitoring service. Looking […]
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By Todd Murphy | August 26th, 2011
Updated: 8/27/11 The morning of August 26th, Twitter erupted over rumors that the oldest tv and radio monitoring service was filing Chapter 7 bankruptcy. If these rumors are correct [they were], Video Monitoring Services closed their doors today at noon eastern [8/26/11]. What does this mean for their clients. Unfortunately, they will need to find […]
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