Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

Media Monitoring Expands the Audience for Local News

The Media and Media Monitoring Media monitoring relies on, well, the media. Monitoring can’t exist without the source material that the media creates. Obvious, right? What’s less obvious is that the relationship between media and monitoring is a two-way street. The media benefits from the monitoring just as much as the monitoring benefits from the […]

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She’s Back! Monica Lewinsky Controls Her Media Message

No matter where you land on the political spectrum or what you think of scandal, you have to give credit to Monica Lewinsky’s communications approach this month. I have no idea about the motivation behind her wanting to reappear in America’s headlines, but she went from almost no media presence to being part of the […]

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Measuring the Media of Clive Bundy

The rise and fall of Nevada rancher Cliven Bundy this month has been, well, fascinating. The roots of Bundy’s issues with the United States Bureau of Land Management go back to the 1990s and center on years and years of unpaid cattle grazing fees, but recent developments brought national media attention from a wide range […]

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Rising Cost of College Education and the News

Spring is an amazing time of year for reasons that go beyond the return of warmer weather and green grass. Late May and early June is graduation season, which is an exciting, hopeful time. Parents of high school students experience a range of emotion – happiness, pride, even a little sadness about their teen growing […]

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Are you working with real business intelligence?

This illustration is the first in our three part series on Executive Reports. Click here to read the foreword. When Universal Information Services says that its Executive Report service can help with Business Intelligence a fair question to ask is the obvious one – what is “Business Intelligence?” Academics have defined Business Intelligence as a […]

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How I Captured An Industry with WordPress

…well sort of. I was able to capture part of an industry using my WordPress dashboard for creating time sensitive blogs and tracking comments. If content is king, engagement is queen. In August of this year the broadcast monitoring industry’s largest vendor declared bankruptcy. VMS, Video Monitoring Services, filed Chapter 7 and spilled thousands of […]

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VMS in the rear view mirror

For those in public relations, corporate communications, or investor relations, you most likely have heard the news that Video Monitoring Services, VMS, closed last Friday with Chapter 7 bankruptcy. Since the story first broke on commpro.biz, many industry newsletters have posted their view of what caused the fall of the largest broadcast monitoring service. Looking […]

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VMS Bankrupt and Closing?

Updated: 8/27/11 The morning of August 26th, Twitter erupted over rumors that the oldest tv and radio monitoring service was filing Chapter 7 bankruptcy. If these rumors are correct [they were], Video Monitoring Services closed their doors today at noon eastern [8/26/11]. What does this mean for their clients. Unfortunately, they will need to find […]

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Media Analysis: Measuring Your Results

Determining the effectiveness of your public relations efforts, or how your brand/service compares against the competition, has always been a very important task. However, two aspects of media analysis have routinely made it the part of the PR professionals’ job that they hate. First, in the past, tracking the news you need in a timely […]

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Top 10 Lists…here they come!

Every year, but with growing frequency, people and organizations try to create order out of the prior 12 months (11 months in most cases). This ordering process takes form of the “Top 10 List” and purports to rank any and every topic imaginable. As a blogging technique, or social networking strategy, all the books and […]

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