Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

Media Analysis: Measuring Your Results

Determining the effectiveness of your public relations efforts, or how your brand/service compares against the competition, has always been a very important task. However, two aspects of media analysis have routinely made it the part of the PR professionals’ job that they hate. First, in the past, tracking the news you need in a timely […]

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Top 10 Lists…here they come!

Every year, but with growing frequency, people and organizations try to create order out of the prior 12 months (11 months in most cases). This ordering process takes form of the “Top 10 List” and purports to rank any and every topic imaginable. As a blogging technique, or social networking strategy, all the books and […]

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Is Disruption Marketing Dead?

At Universal Information Services our national news monitoring and media analysis efforts have evolved to a point where our client prospects are mostly found through inbound systems. In other words, with the growing use of #newtools from social media platforms, the need for us to interrupt/disrupt our prospective clients is greatly reduced. Many resources have […]

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#SameRules and #NewTools Defined

As my sixth post to Universal Information Services‘ blog page, I felt it was time to elaborate on the philosophy of #samerules and #newtools. This blog was intended to cast light on what new tools are available to the PR professional and business communicator. We also want to contrast the flood of new tools against […]

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Customer Experience: It IS the 1 Thing

Yep, another blog about customer experience. If you’re like me, you’re probably thinking, “Seen it, read it, know it…I get it.” I’m going to keep this short and sweet, but underscore the fact that the points you might think you’re competing on have nothing to do with what will make you a great company. First, […]

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Social Media, the News, and Human Nature

Welcome to our first ravings related to news, information consumption, social media, tools of dissemination, and how all this is impacted by Human Nature. Universal Information Services has created this blog to illuminate ideas related to the intersection of communication fundamentals and new channels of information distribution. Basically, our media analysis and position as a […]

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