Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

What Is PR Measurement?

PR Measurement, public relations measurement, is an integral part of the public relations process. This is the third post in a series of four that answer Key Questions for public relations professionals and corporate communicators. The PR Measurement Process PR Measurement is the process of objectively evaluating the outcomes from a public relations effort, an […]

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How Do Alpha Clips Improve News Monitoring?

Before we answer this key question, let’s backup and explain what Alpha Clips are and why this service is a better way to monitor news for your organization or clients. This is the first in a series of four posts that will answer Key Questions for public relations professionals and corporate communicators. What Are Alpha […]

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Omaha: The News that Never Was (lost media mentions)

The News That Never Was (lost media mentions) by Universal Information Services’ CEO, Todd Murphy   Universal Information Services, a news monitoring and media measurement service, is used to tracking all the news that impacts corporations, organizations, government agencies, and communities. This year, the COVID-19 pandemic interrupted everyone and everything. From our angle, this was […]

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How Alpha Clips 2.5.0 Extends Help To Our Clients

Innovation and development have always been a primary driver for Universal Information Services. Delivering service enhancements helps our clients and ensures that our services continually add value to their work. Our Alpha Clips service, which uses artificial intelligence to summarize content and compress the time needed to digest your found news results, is our most […]

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Who Is Universal Information Services?

You may not have heard of us, but your competition knows us well. This idea is often the case when a new prospect comes to Universal Information Services for help. Most companies and organizations using a media monitoring or PR measurement service know of the SaaS platforms like Meltwater and Cision. Many firms and agencies […]

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FIBEP 2018: What I learned at WMIC18

As many of you know by my social media posts I was in Copenhagen, Denmark during this year’s World Media Intelligence Conference. My father, Todd Murphy, asked me to bring my unique perspective to many of the conversations he was having, discussions that would ultimately impact the growth of Universal Information Services. Although most of […]

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The New: Mobile Based Trivia Game Apps

Whether it is social media, messaging, or mobile gaming, people are always on their phones. And with micro-transactions becoming more and more common throughout all gaming, we have seen a huge increase in the market for mobile games. Mobile-based gaming now accounts for 32% of the total gaming market at around $46 Billion. But in […]

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The Munger Philosophy: Taught vs. Applicable Knowledge

As another spring college semester came to a close for me, it was also time for 40,000+ people to come to Omaha to listen to the Oracle of Omaha, Warren Buffett, and his partner, Charlie Munger, discuss everything from life philosophy to investment prescriptions. Normally I’d focus on an investment tip that blew my mind, […]

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Snapchat’s New Update: A flop of epic proportions

Like many other people in the world I am an avid Snapchat user and enjoy the app, well, I enjoyed the app. Ever since Snapchat chose to completely revamp their user interface they have alienated a huge portion of their users. What I can gather from my 18-22 year  old demographic is that we do not […]

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What Are Alpha Clips?

The Need To Monitor News For public relations, corporate communications, and public affairs professionals, monitoring what is said in the news and media is critical. Historically, professional communicators have monitored the news through tools that basically search, find, and deliver results. Universal Information Services recently launched Alpha Clips as a new way to better monitor […]

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