Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

A bad case of the Cryptos

¬†Blah, blah, Bitcoin… blah, blah “it’s a bubble”, blah blah, “I bought it three years ago”. Yes, the noise about crypto currencies is also raging on college campuses. Whatever your opinion on the matter of Cryptocurrencies, and Cryptocurrency trading, are all the buzz now. It seems like everyday I’m either hearing about a new currency […]

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New Headquarters for Universal Information Services

Yes, you read this headline correctly and this is not an April Fool’s Joke. After almost 20 years in our current location, the decision has been made to move the Universal team to new offices. With this move comes some very clear benefits for our staff, as well as some great advancements in how we […]

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Last Year, Next Year-Apps That Win

Now that we are almost a month into 2018, I’m able to reflect on the innovations, successes, and flops of everything from Apps to gadgets of 2017. For the purpose of this article I will focus mainly on what gained popularity or faded into irrelevance with my demographic, the 18-22 year old age bracket. I’m […]

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PR Measurement Fuels Universal Information Services

Yesterday I thought to myself that now is such an exciting time at Universal Information Services. It hasn’t gone unnoticed that much of our recent growth is due to the accuracy and insight our PR measurement services provide. Our recently enhanced media measurement methodologies, combined with advanced visualization of data, has proven to be great […]

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First Impressions: The iPhone X

A Message From the Future, “You’re Late” Like many around the country I received the iPhone X last Friday, after a surprisingly quick shipping period. As most already know, these new features for Apple are already found in other phones like the Samsung Galaxy. But even if Apple is late to the game, I don’t […]

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iPhone: Groundbreaking or Heartbreaking Innovation

If you are an iPhone fan like myself and millions of others, then most likely you watched the Apple Event last Tuesday, September 12th. If you aren’t a fan, then you probably saw the #AppleEvent blowing up twitter and Apple’s promoted tweets for the Apple Watch, Apple TV 4K, iPhone 8, and last but not […]

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Why is the UNL College of Business So Important?

She’s tall, attractive, and above all else, she’s smart. No I’m not talking about the women of your dreams, I’m talking about The University of Nebraska – Lincoln’s new College of Business, Howard L. Hawks Hall in Lincoln, NE. The 240,000 square foot state of the art building in nearly double the size of the […]

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What Is Public Relations Effectiveness?

While many of our friends and media measurement peers attend the 2017 AMEC Summit in Bangkok, Thailand, much of our team remains behind to work on our latest public relations measurement research. Universal Information Services is committed to delivering the tools that public relations practitioners need in order to do their job better. To that […]

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Pierre Omidyar and the Battle of the Fake News Bulge

What makes a Philanthropist? Is it their generous nature to the greater good or maybe a unique drive to help others? When you think of a philanthropist you may think of the stereotype as someone that has the money to give away. Pierre Omidyar, founder of eBay, just happens to be worth more than $8 […]

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How encrypted messaging can impact you.

Encryption and Cyber Security are words that are thrown into almost every movie that includes computers. Sometimes overly used and out of place, “hacking” can become a theme in movies like Oceans 11, 12 and even 13. Hollywood seems to think we either don’t know or don’t care enough about computers to ask any questions. […]

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