Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

Media Bias and Summary News Consumption

There is bias in the media, and as upsetting as it is, it is just one of those things that cannot be helped. We forget that the news channels are owned by companies that must drive shareholder value. Where there is a profit motive there is a reason to attract an audience and consumers, in […]

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Is Fake News the Death of Journalism?

With an ever growing distrust and skepticism of the media, it seems this problem can be traced to one point. The moment the main stream media let go of journalism, and replaced it with their own opinions and looser fact-checking, that distrust gained traction. Whether it’s a news channel telling people a narrative they want […]

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New Year, New Gear at CES

With the ushering in of the new year comes the Consumer Technology Association’s Consumer Electronics Show (CES), and with that comes all of the new cool tech toys. From LG’s credit card thing, a bending 4K TV, and now Honda’s self balancing motorcycle. Now as much as I would love to rave over how cool […]

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Twitter – One Man’s Political Weapon

Unless you have been living under a rock for the past few weeks you know that Donald Trump was voted President-elect of the United States, beating out Hilary Clinton in the electoral college. And unless you have been living under a rock for the past year and half, you know that this election has been […]

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Getting Real about Virtual Reality

Virtual Reality (VR) as it becomes more prominent in Gaming and in real life applications (Healthcare, Business, Education) is something you should know about. For my father’s company, Universal Information Services, it is technology I’ve put on his radar. Virtual Reality was fairly unknown just a few years back, with the only big name in the […]

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Twitter: From Bidder to Qwitter

Besides LinkedIn, Twitter is probably one of your biggest assets when it comes to networking online and social media tracking. Business professionals recognize the use value of Twitter, but that asset seems to have become a liability. After a drop of about 32% in its’ stock price, Twitter can now be compared to the Titanic of […]

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What’s Next: The New Perspective

[Teddy Murphy is a third generation news monitoring and media measurement semi-professional. Attending the University of Nebraska’s College of Business Administration, he’ll be writing on emerging social media trends, the next generation of content creation and marketing, and enlightening the current generations on what to expect next as his peers graduate into the workforce.] Who […]

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Media Responsibility and Caitlyn Jenner

As a young 23 year old PR practitioner – my social views may be the complete opposite of those who are 15 to 20 years older than me. Maybe that’s why, in recent weeks, I’ve taken offense to some of the media’s jokes pointed in the direction of Caitlyn Jenner. Frankly, I don’t understand what […]

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Top 5 News Stories for 2014-Nebraska

Nebraska’s Top Five News Stories for 2014 From Universal Information Services OMAHA (December 31, 2014) Universal Information Services, a national news monitoring and PR measurement service based in Omaha, Nebraska, tracks all local and national media throughout the United States. Each month, Universal monitors over 20,000 publications, 55,000 online news sources, more than 3 million […]

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Making the Past Relevant Through Digital Preservation

With so much of today’s business focus being put on the development of mobile strategies, social media engagement and brand influence, it seems many organizations are looking far into the past to help drive their new efforts. New companies, libraries and museums tend to collect documents and artifacts from the moment they open their doors. […]

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