By Todd Murphy | July 28th, 2020
PR professional: “Hello, I would like to change and possibly cancel my service with you.” Their media monitoring vendor: “Surprise! We already renewed your contract! In the fine print we sent you last year, there’s a 90-day auto-renewal clause you may not have noticed. The good news is that you’re now locked into our service […]
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By Cheril Lewis | July 24th, 2020
Need to see your public relations’ return on efforts at a glance? Universal has a new media measurement tool! We are pleased to announce the launch of our SCAN Report SCAN stands for Story Coverage Across News, and it provides a view of all your media exposure for a specific time frame. Our clients have […]
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By Ben Dumas | July 21st, 2020
Many clients come to Universal Information Services after using other services. If we had to narrow it down to a single difference that attracts clients to Universal, it would be our concierge approach to service and support. What do we mean by concierge service? Universal is more than a vendor — we are your media […]
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By Cheril Lewis | July 1st, 2020
Think of it this way: You wouldn’t read half of a murder mystery and then put down the book, would you? Of course not! You want to know whodunit and what all the information you’ve been collecting throughout the first half of the book means. Measurement works very similarly. Universal Information Services collects information on […]
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By Cheril Lewis | June 5th, 2020
“So, what are the primary public relations metrics I need to know?” I am asked this question a lot when clients first partner with Universal for their media measurement. They want to know what the primary metrics are they should be looking for within their media coverage. The honest answer is, it really depends on […]
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By Todd Murphy | March 19th, 2020
Yes, the world has changed since we began our dance with the novel coronavirus now called Covid-19. Government communications, corporate communications, emergency management communications, and health care public relations have all undergone a huge change at the hand of a fast-moving virus. For many corporate communicators, public relations pros, and information officers, Covid-19 has delivered […]
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By Todd Murphy | October 24th, 2019
You may not have heard of us, but your competition knows us well. This idea is often the case when a new prospect comes to Universal Information Services for help. Most companies and organizations using a media monitoring or PR measurement service know of the SaaS platforms like Meltwater and Cision. Many firms and agencies […]
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By admin | August 30th, 2018
How Do Google Search Results Work? This week, President Donald Trump claimed the famous search engine Google was aggregating more negative coverage of his presidency than positive coverage. Google has addressed this matter over the last two years, since a very rocky 2016 election cycle, it seems the President is still not happy with the […]
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By Todd Murphy | June 27th, 2018
You may have heard of the value proposition, which means “an innovation, service, or feature intended to make a company or product attractive to customers”. That proposition usually comes in the form of a hook designed to close a deal based on something specific like features or cost. In the world of news monitoring, and […]
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By admin | March 14th, 2018
Part 2 of 3 This post is the second in a three-part series illustrating the importance of knowing your strengths. As my colleague Ben Caldwell put so well last week, “Since 1908, Universal Information Services has been creating great media monitoring solutions for their clients. That is what we’ve done for 110 years because, to be […]
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