Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

President Trump Has A Problem with Google?

How Do Google Search Results Work? This week, President Donald Trump claimed the famous search engine Google was aggregating more negative coverage of his presidency than positive coverage. Google has addressed this matter over the last two years, since a very rocky 2016 election cycle, it seems the President is still not happy with the […]

More >

News Monitoring: What Does Unlimited Mean?

You may have heard of the value proposition, which means “an innovation, service, or feature intended to make a company or product attractive to customers”. That proposition usually comes in the form of a hook designed to close a deal based on something specific like features or cost. In the world of news monitoring, and […]

More >

PR Measurement: What Are Your Strengths?

Part 2 of 3 This post is the second in a three-part series illustrating the importance of knowing your strengths. As my colleague Ben Caldwell put so well last week, “Since 1908, Universal Information Services has been creating great media monitoring solutions for their clients. That is what we’ve done for 110 years because, to be […]

More >

PR-What Should You Measure?

PR Measurement: what matters The “Measure What Matters” quote from Peter Drucker has found its way into many articles and posts about public relations measurement. Although originally a quote regarding business metrics, many PR pros and bloggers have used this quote to direct focus on measuring only the outputs and outcomes of a PR campaign […]

More >

PR Measurement Fuels Universal Information Services

Yesterday I thought to myself that now is such an exciting time at Universal Information Services. It hasn’t gone unnoticed that much of our recent growth is due to the accuracy and insight our PR measurement services provide. Our recently enhanced media measurement methodologies, combined with advanced visualization of data, has proven to be great […]

More >

Free PR Evaluation Tools are Important

What is the PR Evaluation Framework? Out of all the free resources available to public relations professionals across the internet, one of the best is AMEC’s Integrated Evaluation Framework. Prepared by the world’s greatest evaluation minds, The Framework might not be a reporting platform full of analytics and flashy charts, and that’s because it’s designed to be […]

More >

Is the Press Release Dead?

No, but it has changed. I’ve recently been asked what seems to be a recurring question in my professional career: “Austin, are press releases dead?” The answer isn’t as clear cut as some might think. PR professionals, particularly from the B2B side of PR, have written about this topic extensively, but there is no consensus if […]

More >

What Is Wrong With AVEs (ad values)?

AVE: An Inappropriate Metric The controversy within the media measurement over AVE  usage (advertising equivalency value) has been swirling for years. In a recent article, CBSsports.com cited Gonzaga University as receiving $406 million in “value” from their recent run at the NCAA Basketball championship. This article, and how Gonzaga monitors and measures their media exposure […]

More >

What Is Public Relations Effectiveness?

While many of our friends and media measurement peers attend the 2017 AMEC Summit in Bangkok, Thailand, much of our team remains behind to work on our latest public relations measurement research. Universal Information Services is committed to delivering the tools that public relations practitioners need in order to do their job better. To that […]

More >

Melting Media Monitoring Myths

Has your media monitor let you down? Media monitoring and measurement is what most would call a mature industry. Tracking the paid, earned, shared, or owned media (PESO) generated by public relations professionals and communicators isn’t as old as shoe cobbling, but it is not new. Within any mature industry, you have a variety of […]

More >