Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

CEO Todd Murphy Elected VP of Media Intelligence Association

Omaha Business Leader Todd Murphy Elected Vice-President of International Media Intelligence Association OMAHA, NE, November 17, 2021 Universal Information Services is pleased to announce that FIBEP, a global media intelligence trade group, elected CEO Todd Murphy, to a two- year term as Vice President at the FIBEP World Media Intelligence Congress (WMIC) on November 2, […]

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Catching the Boomerang Clients

The Boomerang Metaphor and Media Monitoring My thoughts have turned to an accelerating phenomenon that I call “Boomerang Clients.” At least, I thought this was a phrase I had coined, as it relates to our media monitoring and PR measurement clients, until I discovered that it has already been well written about. Basically, every service […]

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The Value Of Hiring Your PR Clients

Sure, most companies work hard to please their clients. In the media monitoring and PR measurement industry, I personally feel like we have to work harder because our clients are, in turn, working hard for their stakeholders. To do this effectively, we make sure the news we capture is more comprehensive, our search results are […]

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The Real Faces of PR Measurement

Let it be said, at least by me, that the technical advances of the past few years have made PR measurement much faster. AI, machine learning, and algorithms of all types have alleviated much of the heavy lifting that was previously handled by data analysts and media monitoring personnel. Technology has also increased the amount […]

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PR MEASUREMENT ADVANCES WITH BARCELONA 3.0

Last summer, Barcelona Principles 3.0 for PR measurement was launched by the International Association for Measurement and Evaluation of Communication (AMEC) in London and streamed to PR professionals around the world. The 2020 evolution of the globally trusted Barcelona Principles works to sharpen the communications industry’s focus on inclusion, impact and integrity. It is 10 […]

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What Is PR Measurement?

PR Measurement, public relations measurement, is an integral part of the public relations process. This is the third post in a series of four that answer Key Questions for public relations professionals and corporate communicators. The PR Measurement Process PR Measurement is the process of objectively evaluating the outcomes from a public relations effort, an […]

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SmartView NXT: Better Media Monitoring and Measurement

While the world navigated the pandemic and politics of 2020, Universal Information Services accomplished two major milestones for media monitoring services. Universal supported all existing and new clients with the most comprehensive media monitoring during a pandemic. Universal built a new Public Relations platform that raises the bar for anyone using media monitoring or PR […]

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Media Intelligence – A Partner, Not Vendor

Media Intelligence – Shifting the paradigm from Vendor to Partner Traditionally, media intelligence services, or news monitoring and measurement services, have been considered vendors. But, in more recent times, many organizations, companies and agencies are looking for more expertise and consultative services, thus shifting the paradigm from vendor to more of a partner. During my […]

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Upscaling the role of Media Monitoring, Measurement and Evaluation in post Covid-19

At 7:00am CT in the United States I participated in a webinar hosted by P+ Measurement in Nigeria, which was 2pm their time. My industry friend, Philip Odiakos had asked if I would co-present with another of their industry friends, Seye Olurotimi , on the topic of “Upscaling the role of Media Monitoring, Measurement and […]

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Evolution – PR Measurement and the Barcelona Principles

AMEC (International Association for the Measurement and Evaluation of Communication) is the world’s largest media intelligence and insights professional organization, with more than 160 members in 86 countries. AMEC’s mission is education and innovation in PR communications measurement and evaluation. Universal Information Services is a member of AMEC and adheres to its guidance for valid […]

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