Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

Better Media Intelligence with Artificial Intelligence

Much has already been written about the importance of Artificial Intelligence (AI), but in this post I wanted to outline why Universal Information Services has developed our Alpha Clips media monitoring services using Artificial Intelligence. The media intelligence industry is comprised of several important functions necessary to corporations, government agencies, and non-profit organizations. News monitoring, […]

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Universal Introduces (AI) Powered Press Clippings

Berlin, Ger/ Omaha, NE, October 4, 2017—Universal Information Services announced today that it has introduced the world’s first press clipping service enhanced with artificial intelligence (AI). The Alpha Clips news monitoring service focuses on the origins of news stories that are commonly shared online, delivering them in a format that is more quickly consumed. In […]

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Newspapers, Paywalls and Press Clippings

Today, the Denver Post, along with 75 other MediaNews Group daily publications, will begin requiring some form of payment to see the publisher’s online content. Known as a paywall, this form of digital subscription comes with mixed reviews. Bottom line, even the news industry must think about its bottom line. A paywall can work in […]

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4 Reasons Print Media is Key for PR-It’s Elementary

Even Sherlock Holmes knows the truth. Although our oldest news medium, nearly every community has a “paper of record” that still is a 500-pound communications gorilla that has the ability to inform a wide audience and provide great depth of coverage. Anyone wanting to fully understand their media footprint, even in this Facebook/Twitter age, should […]

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The Value of Press Clippings, and other media

As a foreword to my current OP-ED piece on CommPRO.biz, I thought I would share the setup for that longer form article. I do encourage you to read it this week by visiting their website. CommPRO.biz is a great resource for the PR, IR, and marketing industry. Again, here’s a direct link to the full […]

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Top 10 Lists…here they come!

Every year, but with growing frequency, people and organizations try to create order out of the prior 12 months (11 months in most cases). This ordering process takes form of the “Top 10 List” and purports to rank any and every topic imaginable. As a blogging technique, or social networking strategy, all the books and […]

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Yes, Different Is Good…

…for Public Relations, News Monitoring, Design, or Services of Any Kind You have heard it almost everywhere over the past few years. If you haven’t, you’re not getting out enough. For this post I decided to discuss the blue ocean strategy of being different from your competitors. It can also be explored as “being remarkable” […]

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How to Track Only the News You Need

If you watch Twitter or follow public relations groups on LinkedIn, you’ve seen a common question about the #newtools for monitoring news or social media. Over the past week I counted no less than 200 sources people had offered up as their favorite new tool for tracking media. Some are free, some are paid, but […]

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Social Media, the News, and Human Nature

Welcome to our first ravings related to news, information consumption, social media, tools of dissemination, and how all this is impacted by Human Nature. Universal Information Services has created this blog to illuminate ideas related to the intersection of communication fundamentals and new channels of information distribution. Basically, our media analysis and position as a […]

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Number 1 Reason To Skip A Conference

To balance my prior posting (Top 3 Reasons To Attend Conferences #NewTools), and an important point on its own, I believe one should not make a career of attending conferences. Over the last three years we have observed the emergence of those who are on a quest to be the most well educated person working […]

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