Universal Information Services

As another spring college semester came to a close for me, it was also time for 40,000+ people to come to Omaha to listen to the Oracle of Omaha, Warren Buffett, and his partner, Charlie Munger, discuss everything from life philosophy to investment prescriptions. Normally I’d focus on an investment tip that blew my mind, […]

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We All Need Breaks! Around this time a year the spring break frenzy is coasting into the home stretch. I use frenzy to describe the buzz spring break gets this time of year because it truly become all consuming in terms of thought and resources.. I start to see things like sunglass’ croakies and beverage […]

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Seemingly everyone is on LinkedIn, Facebook, Twitter, and a host of other social media sites that facilitate every type of personal or professional (or a combination) type of relationship. So in 2014, does a PR pro still need to join “real-world” organizations like the Public Relations Society of American (PRSA) or the International Association of […]

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Even Sherlock Holmes knows the truth. Although our oldest news medium, nearly every community has a “paper of record” that still is a 500-pound communications gorilla that has the ability to inform a wide audience and provide great depth of coverage. Anyone wanting to fully understand their media footprint, even in this Facebook/Twitter age, should […]

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Any PR professional can tell you social media is becoming increasingly important in evaluating an organization’s public perception. New York, Chicago, Denver, Los Angeles, and all points in between have seen this trend. For years we’ve been watching this trend here at Universal Information Services and have the social media and web monitoring measures to […]

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I recently spoke over the phone with a long-time Universal Information Services client about media analysis. I mention the phone because this New York client, who is a colleague and friend, is an old-school type (he can tweet, he just doesn’t like to.) This PR pro has always been a big believer in tallying up […]

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Last Friday I sat down to check my Facebook feed and noticed that my Turkish friends were feverishly posting about something called #direngeziparki. I turned to Twitter and gleaned that Turkey’s heavy-handed crackdown on peaceful protests in Gezi Park, Istanbul’s last piece of green space, turned into a remarkable protest against several increasingly authoritarian policies […]

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Chrisna Clark is the newest member of the Media Analysis & Measurement Department at Universal Information Services. As Assistant Director, Chrisna is focused on new media innovation, the convergence of social media tools, and the impact social media has on B2B or B2C engagement. Chrisna recently attended the 2013 AIM Infotech Conference and provided the […]

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This is the final installment in our series on media measurement, Public Relations ROI, and understanding the validity of your methodology. Our forthcoming White Paper will cover all the topics in the series, plus reveal the formula necessary for understanding the true impact of your public relations effort. The Icing on the Cake I have […]

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(Jared Troutman, Media Analysis Director for Universal Information Services, provides strategic insights and competitive intelligence reports for our national clients. As a developer of our Strategic Impact Reports, Jared brings a level of innovation and insight that is unparalleled in the industry.) “Thoughts without content are empty, intuitions without concepts are blind” – Immanuel Kant […]

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