Universal Information Services uses our blog as a mouthpiece to amplify and illuminate issues related to measuring the impact of public relations and media exposure. Often covered in our writings are topics that show how the fundamentals of business and PR communication intersect with behavioral outcomes on a desired audience. Media monitoring has evolved well past the function of simply tracking results and now must interpret the effectiveness and impact those results have. We hope you find engaging content and ideas within the Universal Amplifier.
I’m just about to call the evolution of our “new” social networks complete. We have evolved to the point where many are posting, but few are engaging relative to the volume of content created every second. Human nature points to my belief that we have reached a social noise saturation point where few if any […]
As a foreword to my current OP-ED piece on CommPRO.biz, I thought I would share the setup for that longer form article. I do encourage you to read it this week by visiting their website. CommPRO.biz is a great resource for the PR, IR, and marketing industry. Again, here’s a direct link to the full […]
On the eve of a new marketing campaign, I find myself reflecting on what our objectives are for this campaign. With message points like, “Are you sure your news monitor is tracking all your news?” and “How much news are you missing?”, it seems we’re trying to appeal to a person’s sense of doubt. Doubt […]
Has advertising tapped into something far greater than the simple interest of a person who wants to be entertained for 30 seconds or less? Super Bowl advertising is a great example of #samerules with #newtools…and I really enjoy it.
This year a friend of mine was featured on Food Network’s Cupcake Wars. About a week before the airing I sat down with him, while dining with my wife. and suggested he engage a PR professional to help harness the publicity of that show. A few days before airing, Bill contacted me to pursue the […]
This time of the year brings forth hundreds, if not more, of opinions on what trends or tricks you need to use for the coming year. For the public relations and media relations industry, many of these top X lists speak to utilizing the latest tools for social media, or embracing internal content to drive […]
…well sort of. I was able to capture part of an industry using my WordPress dashboard for creating time sensitive blogs and tracking comments. If content is king, engagement is queen. In August of this year the broadcast monitoring industry’s largest vendor declared bankruptcy. VMS, Video Monitoring Services, filed Chapter 7 and spilled thousands of […]
Let me start off by saying at Universal Information Services there are some clients I do not want to date. Not because they are too much work, or a pain in the neck, or their margin is too low, but rather because they are already in a love affair with their current vendor. This post […]
At Universal I take calls, emails and tweets all the time asking about our news monitoring and media analysis services. When I think in terms of #samerules and #newtools, it strikes me that almost no two clients have the exact same need. Sure, many of our clients need TV clips and press clippings, or their […]
Gina Svendsen serves as Media Analysis Director for Universal Information Services. This blog entry is my rant—my opinion. In writing this post, I am putting myself “out there” for a discussion –because without discussion, it’s just me on my soap-box. As the Director of Media Analysis for Universal Information Services, it’s also a great diversion […]