Universal Information Services

AMEC (International Association for the Measurement and Evaluation of Communication) is the world’s largest media intelligence and insights professional organization, with more than 160 members in 86 countries. AMEC’s mission is education and innovation in PR communications measurement and evaluation. Universal Information Services is a member of AMEC and adheres to its guidance for valid […]

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How do mask mandates impact communities? Analysis Period: July 20-September 1, 2020 Media: User Generated Media, Social Network Content Report PDF: Society In Social Media – Mask Mandate The Universal Information Services Media Monitoring and Media Measurement teams present the next installation in our Society in Social Media series. Our team is excited to demonstrate […]

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A Nationwide Look at Nebraska’s Black Lives Matter Conversation Analysis Period: May 29-July 10, 2020 Media: User Generated Media, Social Network Content Report PDF: Society In Social Media – #BLM At Universal Information Services, we are always looking for new ways to engage with our clients, our community, and our society at large. As social […]

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With the ushering in of the new year comes the Consumer Technology Association’s Consumer Electronics Show (CES), and with that comes all of the new cool tech toys. From LG’s credit card thing, a bending 4K TV, and now Honda’s self balancing motorcycle. Now as much as I would love to rave over how cool […]

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This week is focused on North America, as it relates to Measurement Month around the World. Universal Information Services is participating in an awareness and education campaign organized by AMEC, the International Association for Measurement and Evaluation of Communication. These events are sponsored by membership companies and work to better educate public relations professionals on reliable […]

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The day is here! Yesterday Facebook officially debuted their new “Like” feature, calling it Facebook Reactions. This new feature has ushered Facebook into a whole new age of social media engagement. And yes, I said ENGAGEMENT. This new feature requires more than just clicking a button. This new feature requires Facebook users to think. Hear […]

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For those who work in public relations, marketing and even advertising, you know each year vendors attempt to capture your budget dollars with something new and shiny. In the 1990’s the rush to weekly newsletters was a rage. The late 1990’s saw billions of dollars spent as companies rushed to get their web presence online. […]

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Perhaps one of the biggest story-lines in social media news this week was the unique approach that Taco Bell took in unveiling their new app that introduced a new way to order food at the fast-food chain. Customers are now able, and encouraged, to use the app to place an order in advance of visiting […]

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Social Media was the name and PR Measurement was the game as Universal Information Services had a great start to the global AMEC Measurement Week by participating in events on Saturday and Sunday. AMEC, the International Association for Measurement and Evaluation of Communication is sponsoring 45 events, in five countries, over the next five days. […]

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Ways to decipher consumer attitudes have drastically changed within the last decade since the social media explosion. The lack of land-line telephones and the unreliability of online surveys (if you make me answer a survey question before I can read the full article I’ll just click the first choice without even reading the question) means […]

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