Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

New Year, New Gear at CES

With the ushering in of the new year comes the Consumer Technology Association’s Consumer Electronics Show (CES), and with that comes all of the new cool tech toys. From LG’s credit card thing, a bending 4K TV, and now Honda’s self balancing motorcycle. Now as much as I would love to rave over how cool […]

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PR Measures that Matter: Sentiment

This week is focused on North America, as it relates to Measurement Month around the World. Universal Information Services is participating in an awareness and education campaign organized by AMEC, the International Association for Measurement and Evaluation of Communication. These events are sponsored by membership companies and work to better educate public relations professionals on reliable […]

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Facebook Reactions-How will they shape engagement measurement

The day is here! Yesterday Facebook officially debuted their new “Like” feature, calling it Facebook Reactions. This new feature has ushered Facebook into a whole new age of social media engagement. And yes, I said ENGAGEMENT. This new feature requires more than just clicking a button. This new feature requires Facebook users to think. Hear […]

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Shiny and New PR: Buyer Beware

For those who work in public relations, marketing and even advertising, you know each year vendors attempt to capture your budget dollars with something new and shiny. In the 1990’s the rush to weekly newsletters was a rage. The late 1990’s saw billions of dollars spent as companies rushed to get their web presence online. […]

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Taco Bell App and Social Media Measurement

Perhaps one of the biggest story-lines in social media news this week was the unique approach that Taco Bell took in unveiling their new app that introduced a new way to order food at the fast-food chain. Customers are now able, and encouraged, to use the app to place an order in advance of visiting […]

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PR Measurement Week and #AmecAtWork

Social Media was the name and PR Measurement was the game as Universal Information Services had a great start to the global AMEC Measurement Week by participating in events on Saturday and Sunday. AMEC, the International Association for Measurement and Evaluation of Communication is sponsoring 45 events, in five countries, over the next five days. […]

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Measurement Week: Upping Your PR Game

Ways to decipher consumer attitudes have drastically changed within the last decade since the social media explosion. The lack of land-line telephones and the unreliability of online surveys (if you make me answer a survey question before I can read the full article I’ll just click the first choice without even reading the question) means […]

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Social Networking vs. Shaking Hands

Seemingly everyone is on LinkedIn, Facebook, Twitter, and a host of other social media sites that facilitate every type of personal or professional (or a combination) type of relationship. So in 2014, does a PR pro still need to join “real-world” organizations like the Public Relations Society of American (PRSA) or the International Association of […]

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Measuring the Social Media of NBA Playoffs

The NBA playoffs are at or near the pinnacle of all playoff platforms for professional sports. Fans get to see great basketball, and teams are truly tested against each other when the field is narrowed down to the Eastern and Western conference finals. That is where we currently are, just a few weeks away from […]

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Check Your PR Measurement Reliability: Free Scorecard

Make Sure Your PR Measurement Is Reliable. Spending on Public Relations measurement is forecast to rise by 10% this year. Not just in Chicago or Denver, but nationwide spending is up. Whether you’re struggling to measure your own PR and communication outcomes or are paying a firm to evaluate your results against objectives, reliability of […]

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