Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

Why We Need a Break: A Defense of College Spring Break

We All Need Breaks! Around this time a year the spring break frenzy is coasting into the home stretch. I use frenzy to describe the buzz spring break gets this time of year because it truly become all consuming in terms of thought and resources.. I start to see things like sunglass’ croakies and beverage […]

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PR Measurement: What Are Your Strengths?

Part 2 of 3 This post is the second in a three-part series illustrating the importance of knowing your strengths. As my colleague Ben Caldwell put so well last week, “Since 1908, Universal Information Services has been creating great media monitoring solutions for their clients. That is what we’ve done for 110 years because, to be […]

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What Are Alpha Clips?

The Need To Monitor News For public relations, corporate communications, and public affairs professionals, monitoring what is said in the news and media is critical. Historically, professional communicators have monitored the news through tools that basically search, find, and deliver results. Universal Information Services recently launched Alpha Clips as a new way to better monitor […]

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How encrypted messaging can impact you.

Encryption and Cyber Security are words that are thrown into almost every movie that includes computers. Sometimes overly used and out of place, “hacking” can become a theme in movies like Oceans 11, 12 and even 13. Hollywood seems to think we either don’t know or don’t care enough about computers to ask any questions. […]

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The Unavoidable Problem with Snapchat

An Open Letter to Snapchat Dear Snapchat, Your advertisement platform is bad. Why? Because Snapchat is a mobile application that is is trying to monetize itself in a way that is like trying to fight Conor McGregor, UFC Lightweight Champion, with both hands tied behind your back and hopping on one foot. So unless you […]

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Twitter: From Bidder to Qwitter

Besides LinkedIn, Twitter is probably one of your biggest assets when it comes to networking online and social media tracking. Business professionals recognize the use value of Twitter, but that asset seems to have become a liability. After a drop of about 32% in its’ stock price, Twitter can now be compared to the Titanic of […]

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What do you get when you mix an apple with a supercar?

For the first time in a long time Apple fans and Super-car enthusiasts are asking themselves the same question, “Why is Apple trying to acquire British super-car maker McLaren?” Last week the Financial Times reported that an acquisition, or a large strategic investment, was in the works between Apple and McLaren, the super-car manufacturer. The […]

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What’s Next: The New Perspective

[Teddy Murphy is a third generation news monitoring and media measurement semi-professional. Attending the University of Nebraska’s College of Business Administration, he’ll be writing on emerging social media trends, the next generation of content creation and marketing, and enlightening the current generations on what to expect next as his peers graduate into the workforce.] Who […]

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Media Responsibility and Caitlyn Jenner

As a young 23 year old PR practitioner – my social views may be the complete opposite of those who are 15 to 20 years older than me. Maybe that’s why, in recent weeks, I’ve taken offense to some of the media’s jokes pointed in the direction of Caitlyn Jenner. Frankly, I don’t understand what […]

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Shiny and New PR: Buyer Beware

For those who work in public relations, marketing and even advertising, you know each year vendors attempt to capture your budget dollars with something new and shiny. In the 1990’s the rush to weekly newsletters was a rage. The late 1990’s saw billions of dollars spent as companies rushed to get their web presence online. […]

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