Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

What do you get when you mix an apple with a supercar?

For the first time in a long time Apple fans and Super-car enthusiasts are asking themselves the same question, “Why is Apple trying to acquire British super-car maker McLaren?” Last week the Financial Times reported that an acquisition, or a large strategic investment, was in the works between Apple and McLaren, the super-car manufacturer. The […]

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What’s Next: The New Perspective

[Teddy Murphy is a third generation news monitoring and media measurement semi-professional. Attending the University of Nebraska’s College of Business Administration, he’ll be writing on emerging social media trends, the next generation of content creation and marketing, and enlightening the current generations on what to expect next as his peers graduate into the workforce.] Who […]

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Media Responsibility and Caitlyn Jenner

As a young 23 year old PR practitioner – my social views may be the complete opposite of those who are 15 to 20 years older than me. Maybe that’s why, in recent weeks, I’ve taken offense to some of the media’s jokes pointed in the direction of Caitlyn Jenner. Frankly, I don’t understand what […]

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Shiny and New PR: Buyer Beware

For those who work in public relations, marketing and even advertising, you know each year vendors attempt to capture your budget dollars with something new and shiny. In the 1990’s the rush to weekly newsletters was a rage. The late 1990’s saw billions of dollars spent as companies rushed to get their web presence online. […]

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Gary Vaynerchuk on the Role of Micro Content in Storytelling

Missed Gary’s Presentation on 4/24/15? Don’t worry about it. Universal Information Services has you covered with this interactive recording. Click the screen below to here Gary Vaynerchuk’s colorful thoughts on micro content and the value of storytelling in marketing and branding. As a sponsor of his webinar, Universal Information Services is proud to support this […]

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Content Marketing and Business Intelligence

According to B2B Content Marketing , “70% of B2B marketers are creating more content than they did one year ago”. One doesn’t need to follow the provided link to understand that the volume of information we’re exposed to each day, and subsequently the opportunities for messaging, have increased significantly. This content is obviously created with […]

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PR Measurement Week and #AmecAtWork

Social Media was the name and PR Measurement was the game as Universal Information Services had a great start to the global AMEC Measurement Week by participating in events on Saturday and Sunday. AMEC, the International Association for Measurement and Evaluation of Communication is sponsoring 45 events, in five countries, over the next five days. […]

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Social Media, Free Speech, and Political Change

The Islamic State of Iraq and Syria has a handle on how social media campaigns work. Their YouTube propaganda videos showing their fighting capabilities, tweets containing severed heads, and pictures of mass killings on jihadi websites have accomplished their supposed goal of striking fear into the hearts of Iraqi security forces. Want to keep up […]

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Check Your PR Measurement Reliability: Free Scorecard

Make Sure Your PR Measurement Is Reliable. Spending on Public Relations measurement is forecast to rise by 10% this year. Not just in Chicago or Denver, but nationwide spending is up. Whether you’re struggling to measure your own PR and communication outcomes or are paying a firm to evaluate your results against objectives, reliability of […]

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Healthcare News Monitoring-Smart PR

Healthcare public relations is a high wire act. Every industry has its challenges, but everyone pays attention to health news because, quite literally, it’s about life and death. The smart healthcare PR practitioner understands that his or her day can turn on a dime (the bus accident that sends dozens to a hospital ER, the […]

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