Universal Information Services uses our blog as a mouthpiece to amplify and illuminate issues related to measuring the impact of public relations and media exposure. Often covered in our writings are topics that show how the fundamentals of business and PR communication intersect with behavioral outcomes on a desired audience. Media monitoring has evolved well past the function of simply tracking results and now must interpret the effectiveness and impact those results have. We hope you find engaging content and ideas within the Universal Amplifier.
Making PR Tools Better Public relations professionals and corporate communicators often ask us, “How can I better engage with influencers and monitor our media efforts?” From the side of the industry that provides the tools for such work, we ask the same question, but in terms of “How can we make news monitoring better for […]
At Universal I take calls, emails and tweets all the time asking about our news monitoring and media analysis services. When I think in terms of #samerules and #newtools, it strikes me that almost no two clients have the exact same need. Sure, many of our clients need TV clips and press clippings, or their […]
At Universal Information Services our national news monitoring and media analysis efforts have evolved to a point where our client prospects are mostly found through inbound systems. In other words, with the growing use of #newtools from social media platforms, the need for us to interrupt/disrupt our prospective clients is greatly reduced. Many resources have […]
Yep, another blog about customer experience. If you’re like me, you’re probably thinking, “Seen it, read it, know it…I get it.” I’m going to keep this short and sweet, but underscore the fact that the points you might think you’re competing on have nothing to do with what will make you a great company. First, […]
Welcome to our first ravings related to news, information consumption, social media, tools of dissemination, and how all this is impacted by Human Nature. Universal Information Services has created this blog to illuminate ideas related to the intersection of communication fundamentals and new channels of information distribution. Basically, our media analysis and position as a […]
The conference season has been in full swing over the past 30 days, as if it ever really slows down, and we have three great reasons you should make conference attendance a regular part of your business and new media education. First, if you at all have a passion for your job or what you […]