Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

Looking Forward: What to Expect

Now that the 2018-2019 school year is in full swing, I think it might be wise to speculate what will continue to soar and what will flop as we cruise towards 2019… at least for the 18-24 year old demographic. All things that flop and all things that hold will follow three simple themes. Through […]

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Twitter: From Bidder to Qwitter

Besides LinkedIn, Twitter is probably one of your biggest assets when it comes to networking online and social media tracking. Business professionals recognize the use value of Twitter, but that asset seems to have become a liability. After a drop of about 32% in its’ stock price, Twitter can now be compared to the Titanic of […]

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Berkshire-Hathaway: Social Network Map #BRK2013

Our media analysis team analyzed Twitter looking at key influencers, connections, and the visual interaction of tweets and retweets. Universal Information Services places social media analysis as one of the top measurement initiatives for the public relations industry. Having access to critical tools for understanding who, when and what impact your social media has an […]

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The Value of Press Clippings, and other media

As a foreword to my current OP-ED piece on CommPRO.biz, I thought I would share the setup for that longer form article. I do encourage you to read it this week by visiting their website. CommPRO.biz is a great resource for the PR, IR, and marketing industry. Again, here’s a direct link to the full […]

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Is Pinterest Love Enough

The latest #newtool darling of the social media world is clearly Pinterest. For that one person who has not yet been overrun by the hype of the “next” thing, Pinterest defines itself in these words: “Pinterest allows you to organize and share all the beautiful things you find on the web. You can browse pinboards […]

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The Power of Solo PR (real public relations)

This year a friend of mine was featured on Food Network’s Cupcake Wars. About a week before the airing I sat down with him, while dining with my wife. and suggested he engage a PR professional to help harness the publicity of that show. A few days before airing, Bill contacted me to pursue the […]

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How I Captured An Industry with WordPress

…well sort of. I was able to capture part of an industry using my WordPress dashboard for creating time sensitive blogs and tracking comments. If content is king, engagement is queen. In August of this year the broadcast monitoring industry’s largest vendor declared bankruptcy. VMS, Video Monitoring Services, filed Chapter 7 and spilled thousands of […]

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Dating, Love and News Monitoring

Let me start off by saying at Universal Information Services there are some clients I do not want to date. Not because they are too much work, or a pain in the neck, or their margin is too low, but rather because they are already in a love affair with their current vendor. This post […]

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Transparency: Are you out there?

Gina Svendsen serves as Media Analysis Director for Universal Information Services. This blog entry is my rant—my opinion. In writing this post, I am putting myself “out there” for a discussion –because without discussion, it’s just me on my soap-box. As the Director of Media Analysis for Universal Information Services, it’s also a great diversion […]

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EO Happy Hours: 5/11 & 5/12

EO-Nebraska (Entrepreneurs’ Organization) Happy Hours for BigOmaha. 1316 Jones Street, Omaha’s Old Market Wednesday, 5/11/11: 5pm-7pm (Before The BigOmaha Launch Party) Thursday, 5/12/11: 6pm-7:30pm (after the 1st day of BigOmaha) (Did we mention there’s no charge?) Open to those attending the BigOmaha 2011 Conference or not (yes, this means even if you don’t have a […]

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