Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

The Munger Philosophy: Taught vs. Applicable Knowledge

As another spring college semester came to a close for me, it was also time for 40,000+ people to come to Omaha to listen to the Oracle of Omaha, Warren Buffett, and his partner, Charlie Munger, discuss everything from life philosophy to investment prescriptions. Normally I’d focus on an investment tip that blew my mind, […]

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Why We Need a Break: A Defense of College Spring Break

We All Need Breaks! Around this time a year the spring break frenzy is coasting into the home stretch. I use frenzy to describe the buzz spring break gets this time of year because it truly become all consuming in terms of thought and resources.. I start to see things like sunglass’ croakies and beverage […]

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Adding Value: What Are Your Strengths?

Part 3 of 3 (The Bottom Line) As the 3rd in a series, I had to spend some time thinking about what value I could add to our previous Universal blog posts about “Knowing Your Strengths”. This question, “How can we add value?” is a question that I ask myself every day as I’m interacting […]

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A bad case of the Cryptos

 Blah, blah, Bitcoin… blah, blah “it’s a bubble”, blah blah, “I bought it three years ago”. Yes, the noise about crypto currencies is also raging on college campuses. Whatever your opinion on the matter of Cryptocurrencies, and Cryptocurrency trading, are all the buzz now. It seems like everyday I’m either hearing about a new currency […]

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New Headquarters for Universal Information Services

Yes, you read this headline correctly and this is not an April Fool’s Joke. After almost 20 years in our current location, the decision has been made to move the Universal team to new offices. With this move comes some very clear benefits for our staff, as well as some great advancements in how we […]

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Last Year, Next Year-Apps That Win

Now that we are almost a month into 2018, I’m able to reflect on the innovations, successes, and flops of everything from Apps to gadgets of 2017. For the purpose of this article I will focus mainly on what gained popularity or faded into irrelevance with my demographic, the 18-22 year old age bracket. I’m […]

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Choosing the right media monitoring company

Universal Information Services conducts business under a set of Core Values. At the top of that list is “Honest and Direct Communication with Everyone”. That includes prospective clients inquiring about our services and how we might compare to other vendors. Do we want to cast ourselves in the best light? Of course we do. Do […]

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Focus On the Clients When Buying A Company

Recently I penned a post for the public relations and communications industry related to business acquisitions. It was the result of some thoughts related to a recent acquistion Universal had made of a formerly competing media monitoring firm. The gist of this post is that one should focus on serving clients as the ROI for […]

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Getting Real about Virtual Reality

Virtual Reality (VR) as it becomes more prominent in Gaming and in real life applications (Healthcare, Business, Education) is something you should know about. For my father’s company, Universal Information Services, it is technology I’ve put on his radar. Virtual Reality was fairly unknown just a few years back, with the only big name in the […]

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Reflecting on the value of PRSA Conferences

 Krystal Sidzyik manages client relationships for Universal Information Services Each year PRSA chapters around the United States hold professional development conferences to help local PR professionals learn changing and new practices from experts in their respective fields all while networking to stay connected to the community. This year’s PDC in Nebraska focused on the Four […]

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