Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

Profits and Women In Public Relations

Now that we’re 48 hours past International Women’s Day, I can use our Universal Information Services’ news monitoring data to reflect on the #MakeItHappen issue. For years, equality for women in the workplace has been an ongoing battle. Although women have made tremendous strides fighting for equality, there’s still a lot to be done. With […]

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Saving Time In Your PR/Marketing Day

What would you do with 10% more time in your busy work day? Universal Information Services and Commpro.biz are studying  how time is consumed in the day of a PR or marketing professional. This research will include the top hurdles facing our target industries and tactics to overcome those hurdles.  We hope you have two […]

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Making the Past Relevant Through Digital Preservation

With so much of today’s business focus being put on the development of mobile strategies, social media engagement and brand influence, it seems many organizations are looking far into the past to help drive their new efforts. New companies, libraries and museums tend to collect documents and artifacts from the moment they open their doors. […]

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Is Long Tail Marketing Dead?

The 2014 statistics for music sales shows that overall sales are down 4.9% compared to 2013 (see New York Times article). This includes downloads from services such as iTunes, as well as sales of hard formats like CDs, tapes, and records. However, in contrast, the sales of vinyl records are up 43% over last year […]

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PR Measurement and the Client Relations Reaction

What makes a company’s customer service great? Why is a PR measurement service writing about it in their blog? Our clients are public relations professionals who spend a lot of time trying to get quality publicity through earned media and events, as opposed to paid advertisements. With the advent of social media and online reviews, […]

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Social Networking vs. Shaking Hands

Seemingly everyone is on LinkedIn, Facebook, Twitter, and a host of other social media sites that facilitate every type of personal or professional (or a combination) type of relationship. So in 2014, does a PR pro still need to join “real-world” organizations like the Public Relations Society of American (PRSA) or the International Association of […]

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College Athlete Unions Cast Shadow On Games

Each year, March Madness and the Final Four are a celebration of men’s college basketball. The capstone story for this year will, of course, be whoever ends up winning the final game on April 7. But the 2014 tournament will also be remembered for off-court stories, too. And, even with Warren Buffett’s billion dollar bracket […]

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What PR Lessons We Learned from Sochi Olympics

Universal Information Services has partnered with Commpro.biz for the Image & Innovation Channel. To read on this topic in its entirety visit this post PR Lessons from the Sochi Olympics. Sochi didn’t have one huge image-making moment, and that might be the biggest victory of all. The Winter Olympics of 2014 wasn’t marred by terrorism, […]

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What’s Your Image of the Sochi Olympics?

The world media today is counting down the hours until the start of the 2014 Winter Olympics. Now that there are no new security story issues to pursue, reporters have turned their focus to a different set of problems. Spectators planning to arrive in Sochi are now reading, seeing, and hearing stories about how the […]

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JFK, Public Relations and The News

There is no such thing as an easier point in time when people talk about communications and how the media works. I’m sure you’ve heard someone say, “Things were easier back then”. You can insert any period you like for the word “then”. The anniversary of John F. Kennedy’s assassination is a reminder of this […]

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