Universal Information Services

In communities throughout the country, hundreds of thousands of children are living in fear, seeking guidance and in desperate need of compassion. With the support of our generous donors, we’re reuniting kids with their families, finding foster homes for others, providing a Boys Town family for those with nowhere else to turn, and still others are receiving help at home where they can remain together as families. – See more here

Kara Neuverth is the Director of Media Relations at Boys Town, a national youth care and healthcare organization serving more than 500,000 kids each year. Kara is responsible for all external communications and leads the organizations support of national communications and public relations functions. She is responsible for supporting public policy and marketing initiatives and is the official spokesperson for the organization.

The Challenge

Universal Information Services is in the business of Empowering the PR Professional. This case study illuminates the challenges Boys Town addresses through the use of news monitoring and PR measurement services.

Boys Town’s media monitoring and measurement needs/challenge?

Our challenge is coordinating and monitoring media coverage that we receive at our 11 sites around the country. We do not have PR professionals at those locations to monitor what is in the news nor keep track of the impact.

How has Universal’s news monitoring services helped you? How has Universal helped Boys Town?

With the help of Universal, Boys Town is able to categorize the coverage and its impact on the communities we serve. The results are delivered to us in a timely and sensible manner that lets us report our measurements to the Executive team and the Board of Directors.

How do quantitative and qualitative PR measurement reports help you? How do they help Boys Town?

We are able to show the impact of media coverage on our awareness campaigns and also measure our successes.

How have the services and results provided by Universal met your needs and helped Boys Town in their PR mission?

The nice thing about Universal is being able to tailor our reports to the needs we have. As our organization changes, Universal has been able to reorganize the data in order to make it more effectively measure our success.

Any other benefits you care to share, or uses you have found beneficial to Boys Town through using Universal?

We have just implemented the live news headlines widget on our website and have gotten great response, so we appreciate the new ideas that Universal brings to us.

In Summary

Universal Information services has been a great partner with Boys Town for many years. As our organization has changed, Universal has been a helpful partner in meeting our evolving needs. Their innovation and attention to client needs has served Boys Town well.

From the world’s largest PR firms, to the smallest non-profit organizations, Universal Information Services works to empower all clients with the public relations tools, news monitoring, and media measurement needed. Universal is unique in that it provides complete media monitoring and PR measurement for Print, TV, Radio, Web and Social media, creating customized services around the true needs of their clients.