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Understand the Impact of your PR Campaigns

Better understand your public relations reach and PR impact with our media measurement services. Similar to software vendors like Intrado or Notified, our analysts excel at delivering verified insights.

Complete Media Monitoring and Measurement

At Universal, we approach true measurement as a data science that is enriched by professional analysts, not an algorithm forced to crunch each client’s data without attention. If you’ve considered or tried the newest technology stacks from Intrado or Notified, let us show you how a history of innovation and seasoned analysts can deliver truly actionable insights. Universal lets you find, reach, monitor, and measure the effectiveness of your public relations efforts, all with one vendor.

As a concierge service, we not only help you with all of these steps, but also provide flexible agreements so you want to renew with us, rather than have to renew because of contract fine print.

  • Media Contacts and Distribution

    Target and connect your media releases with influential journalists by accessing our in-depth media contact database and distribution tools.

  • Web Monitoring and Social Media Tracking

    Whether you need to monitor online news sources, corporate websites, blogs, or social media sites, Universal provides the comprehensive interface to manage all your hits.

  • Radio and TV News Monitoring

    Receive scheduled notifications when your broadcast stories air. Preview, edit, save, and share your clips in HD quality, or archive them in your customized portal.

  • Daily News Briefs

    Customized Daily News Briefs are hand-edited by our trained journalists to deliver your most strategic news of the day.

  • PR Measurement

    Delivering the quantitative and qualitative results necessary to measure your PR efforts and provide actionable insights.

  • Alpha Clips

    Alpha Clips is our exclusive desktop and mobile interface to your published and online news. Our AI-enhanced reports save time for busy PR professionals and corporate communicators.

“It’s good to think of monitoring and measurement as integral steps in a feedback loop. Universal takes the time to ensure you know exactly what the results of your outreach and efforts mean, so your outcomes improve over time.” – Cheril Lewis, Media Insight Director

Get started by letting us know who you are and how you want to improve your media monitoring and measurement effort. We’d be happy to show you the differences between SaaS services like Intrado and Notified, and Universal Information Services. There’s no obligation — we just love exploring ideas.

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