Manage media contacts with intuitive accuracy
Universal’s influencer targeting software can be purchased at the North American or global level. Ongoing training and support is included with each account. Call today for a demonstration of the our simple, intuitive, and cost effective solution.
Media Contacts Database and Distribution Features
- Identify influencers: Search our global database of almost 800,000 journalists, bloggers, and authors by topic, outlet or region.
- Connect: Get reliable contact information, including email and direct phone. Over 2 million updates made annually by our research team.
- Streamline outreach: Personalize and send emails to the lists you’ve created, right from the Agility console.
Search our global database with almost 800,000 journalists, outlets, bloggers and analysts by beat, keyword or region.
- Connect. Reliable media outlet and contact details.
- Create Custom Lists. Use the intuitive search function to compile lists based on region, beat, outlet, etc..
- Save search criteria. Save searches for reuse and keep lists up to date
Get more coverage by using the integrated email distribution capabilities.
- Streamline outreach. Send emails to the influencer lists you’ve created, right from the SmartView portal.
- Personalize emails. Add contact fields like name or outlet to personalize your emails.
- Track engagement. Track opens and who clicked on emails.
- Add multimedia content. Send videos or images to augment press releases.
Monitor and Measure Your Results
As part of a comprehensive media monitoring and measurement effort, targeting key influencers is a critical first step in the process. Universal provides the full cycle of engagement, monitoring, and measurement services.