Media Contact Database & Distribution Tools

Media Contact Database & Distribution Tools

Universal provides tools and services for PR professionals to help them find and connect with influencers.

Our media database has helped thousands of customers identify and directly engage with relevant journalists, bloggers and influencers in order to amplify their coverage. Through our PR software you can organize contacts into specific lists and distribute media releases to those recipients. Our best-in-class tools accurately target certain reporters or subjects, allowing you to store notes specific to that outlet or reporter. Plus, with the most comprehensive news monitoring in the industry you can track the distribution of your releases alerts as they appear.

Media Contact List Services

North American and Global

Pricing Available

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Manage media contacts with intuitive accuracy

Universal’s influencer targeting software can be purchased at the North American or global level. ¬†Ongoing training and support is included with each account. Call today for a demonstration of the our simple, intuitive, and cost effective solution.

Media Contacts Database and Distribution Features

  • Identify influencers: Search our global database of almost 800,000 journalists, bloggers, and authors by topic, outlet or region.
  • Connect: Get reliable contact information, including email and direct phone. Over 2 million updates made annually by our research team.
  • Streamline outreach: Personalize and send emails to the lists you’ve created, right from the Agility console.

Find Influencers

Search our global database with almost 800,000 journalists, outlets, bloggers and analysts by beat, keyword or region.

  • Connect. Reliable media outlet and contact details.
  • Create Custom Lists. Use the intuitive search function to compile lists based on region, beat, outlet, etc..
  • Save search criteria. Save searches for reuse and keep lists up to date

Media Contacts Targeting Software

Amplify messages

Get more coverage by using the integrated email distribution capabilities.

  • Streamline outreach. Send emails to the influencer lists you’ve created, right from the SmartView portal.
  • Personalize emails. Add contact fields like name or outlet to personalize your emails.
  • Track engagement. Track opens and who clicked on emails.
  • Add multimedia content. Send videos or images to augment press releases.

Monitor and Measure Your Results

As part of a comprehensive media monitoring and measurement effort, targeting key influencers is a critical first step in the process. Universal provides the full cycle of engagement, monitoring, and measurement services.

Excellent Across the board

Universal not only provides excellent monitoring services, but the staff is great to work with. They are quick to respond to any questions or problems and can get reports turned around very quickly. There has never been a question, problem or issue that they couldn’t handle or deal with quickly. The PR Measurement reports I receive are a great benefit to my company.

-Publishing Client


See, measure, share... it's that simple


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