The news monitoring and media measurement teams at Universal Information Services have combined forces to generate this year’s Presidential News Meter. Based on our nationwide news monitoring of traditional and social media, we’ve generated some key charts and statistics measuring the media trends among our presidential candidates.
On significant days, within this election cycle, we’re measuring the past 24 hours of media exposure. We will generate two metrics that show the overall impact each candidate is having within their party and relative to their opposition. The higher the score, the greater the impact. It’s important to remember that negative news stories have the potential to harm a candidates impact, thereby lowering their score. So although they may be leading in a recent poll, their impact on the media consuming voter may vary day to day. The methodology for the Candidate Impact score is fairly simple.
This chart indicates the total volume of media mentions each candidate has received in the last week.
Below is each candidate’s current Impact Score and trend indcitor. The trend arrow indicates an increased or decreased Impact Score since the previous measurement period.
Impact Score 174.71
Impact Score 61.59
Impact Score 188.24
Impact Score 93.39
Impact Score 53.84
Universal Information Services provides analysis and insight to subscribers based on their earned and owned media exposure. The Presidential News Meter adheres to the Barcelona 2.0 principles, but is nowhere near as comprehensive as the standard work we do for subscribing clients. Like all media measurement methodologies, we realize that almost any point of analysis can be argued. The above data is only intended to showcase a small component of our media measurement capabilities and should not be received as any political endorsement for any candidate. Feel free to contact us regarding your position on analysis methodologies.
If you’d like to discuss our measurement results, let us know. We love talking measurement concepts!