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Blog Posts

  • To Vaccinate or Not Vaccinate, That Is The Question
  • Anatomy of a Successful Search Strategy
  • What Are TV News Clips?
  • What Is PR Measurement?
  • What is an Executive Daily News Brief?
  • How Do Alpha Clips Improve News Monitoring?
  • SmartView NXT: Better Media Monitoring and Measurement
  • Omaha: The News that Never Was (lost media mentions)
  • Media Intelligence – A Partner, Not Vendor
  • Upscaling the role of Media Monitoring, Measurement and Evaluation in post Covid-19
  • Monitoring Fragments of Social Media
  • Media Monitoring Expands the Audience for Local News
  • Evolution – PR Measurement and the Barcelona Principles
  • Society In Social Media – Mask Mandates
  • The 90 Day Surprise PR Pros Seldom See Coming
  • How to Easily Measure Your PR Efforts Across All News
  • What Is Concierge Media Monitoring and Measurement?
  • Society In Social Media-BLM
  • Why You Need PR Measurement
  • Why Trade Group Memberships Matter for Public Relations
  • Implementing 3 Important Media Metrics for PR (Spoiler: None Are AVE)
  • How Alpha Clips 2.5.0 Extends Help To Our Clients
  • PR Changes As Covid19 Shifts Media Habits
  • 3 Business Related Distractions for PR Pros
  • Making News Monitoring Better- Alpha Clips 3.0
  • Who Is Universal Information Services?
  • FIBEP 2018: What I learned at WMIC18
  • Looking Forward: What to Expect
  • How Did the Media Cover the Nike Kaepernick Campaign?
  • President Trump Has A Problem with Google?
  • What News Is Your PR Team Missing?
  • The New: Mobile Based Trivia Game Apps
  • News Monitoring: What Does Unlimited Mean?
  • The Munger Philosophy: Taught vs. Applicable Knowledge
  • Why We Need a Break: A Defense of College Spring Break
  • Adding Value: What Are Your Strengths?
  • PR Measurement: What Are Your Strengths?
  • Snapchat’s New Update: A flop of epic proportions
  • Media Intelligence: What Are Your Strengths?
  • What Are Alpha Clips?
  • A bad case of the Cryptos
  • New Headquarters for Universal Information Services
  • Last Year, Next Year-Apps That Win
  • PR-What Should You Measure?
  • Better Media Intelligence with Artificial Intelligence
  • PR Measurement Fuels Universal Information Services
  • First Impressions: The iPhone X
  • Universal Introduces (AI) Powered Press Clippings
  • Navigating Fake News
  • Fake News and News Monitoring
  • News, Trust and Public Relations
  • Is Fake News Impacting Public Relations?
  • iPhone: Groundbreaking or Heartbreaking Innovation
  • Why is the UNL College of Business So Important?
  • Free PR Evaluation Tools are Important
  • Is the Press Release Dead?
  • What Is Wrong With AVEs (ad values)?
  • What Is Public Relations Effectiveness?
  • Melting Media Monitoring Myths
  • Choosing the right media monitoring company
  • Focus On the Clients When Buying A Company
  • Pierre Omidyar and the Battle of the Fake News Bulge
  • How encrypted messaging can impact you.
  • Media Bias and Summary News Consumption
  • Is Fake News the Death of Journalism?
  • Media Monitoring Vendors: Some apples are better than others
  • Trump vs Obama: A Twitter Analysis
  • New Year, New Gear at CES
  • The Unavoidable Problem with Snapchat
  • PR Buzzwords – Storytelling, PR, and Measurement
  • Twitter – One Man’s Political Weapon
  • Media Exposure-What Election Polls Missed
  • Getting Real about Virtual Reality
  • Twitter: From Bidder to Qwitter
  • What do you get when you mix an apple with a supercar?
  • PR Measures that Matter-Impact Score
  • PR Measures that Matter-Media Exposure
  • PR Measures that Matter-Key Messages
  • PR Measures that Matter: Source Quality
  • PR Measures that Matter: Sentiment
  • What’s Next: The New Perspective
  • Clinton v Trump: News Cycle Monopoly
  • Measurement Month: Tomorrow’s PR Professionals
  • How the Lochte Lie Cost Him $6.2 Million
  • What the Media Covered: RNC 2016 vs DNC 2016
  • Republican National Convention 2016 Statistics
  • Media Monitoring Mobile App
  • How stable is your TV Monitoring Service?
  • Measurement: Outcome-based PR Tactics
  • Experienced PR Pros Provide Insight on Tactics
  • Influencer Marketing and Choosing a News Monitoring Service
  • Expanding Public Relations Research into Predictive Analytics
  • Facebook Reactions-How will they shape engagement measurement
  • AMEC Measurement Month Welcomes Barcelona Principles 2.0
  • PR Measurement Advances with Barcelona 2.0
  • PR Measurement Professional Joins Universal Information Services
  • Media Responsibility and Caitlyn Jenner
  • PR Measurement Mistakes
  • Shiny and New PR: Buyer Beware
  • Reflecting on the value of PRSA Conferences