Our Team

We attribute our success to our company culture. Our team enjoys a culture of innovation and agility as the impetus to exceed client expectations. Whether we’re structuring advanced search strategies for social media tracking, or providing the most accurate analysis within our PR measurement reports, the people of Universal are truly what make the difference.

  • Todd Murphy

    Todd Murphy


    Todd has developed the broadcast monitoring, web/social media monitoring, and media measurement services for Universal. Heavily involved with the news monitoring industry associations, Todd has served as president and on the committees of several international media monitoring organizations. Specializing in corporate organization, copyright law, and US legislation affecting the use of media, Todd Murphy is positioned to continue the innovation Universal has enjoyed over the last 100 years. Todd acquired the company in 2016.

  • James L. Murphy

    James L. Murphy


    In addition to operating Universal since 1959, Jim has over 40 years experience with the Army National Guard. Retiring as a Brigadier General, his expertise in team management translates well to the private sector workforce. Universal was a Veteran Owned business and we're certainly proud that 15% of our work force are veterans.

  • Cheril Lewis

    Cheril Lewis

    Media Insight Director

  • Sarah McCallister

    Sarah McCallister

    Editorial Manager

  • Kirstin Olson

    Kirstin Olson

    Media Content Manager

  • Alex Abler

    Alex Abler

    Broadcast Content Manager

  • Ben Dumas

    Ben Dumas

    Client Concierge

  • Jean Saucier

    Jean Saucier

    Client Solutions Manager

  • Sharron Jacobson

    Sharron Jacobson

    HR & Accounting Director

  • Arlo Grafton

    Arlo Grafton

    Digital Preservation Specialist

See, measure, share... it's that simple

(800) 408-3178