PR METRICS THAT MATTER
As a participant in AMEC Measurement Month activities, Universal Information Services prepared a blog series on the five key Public Relations measures. There are potentially an infinite number of elements and aspects of a PR campaign you can measure, but the five metrics outlined in this whitepaper can be essential to any program. The importance of these measures is that they can yield a level of insight helpful to not only your public relations team, but also the executives and stakeholders holding you accountable for their public relations. Each of the five PR metrics represent one day during the third week of Measurement Month. These metrics can form the foundation for any measurement program.
