In the $11 billion public relations industry it may be surprising to know how many organizations can’t reliably measure the impact of their PR efforts. With an investment like that it’s important to be sure you are accurately measuring your outcomes against your PR objectives.
Download this free evaluation of your current PR measurement methods and learn:
- If your methods of measurement are valid or need improvement
- How your analysis is revealing insightful data, or not
- If your methodology is aligned with the latest Barcelona Principles
- Why automated media measurement is so inaccurate
Universal Information Services helps organizations understand their PR reach, impact and return on effort. Is it time you checked what your print, TV, radio, web and social media exposure is doing for you?