Using media values alone for evaluating your public relations effort is a recipe for disaster. Too often companies focus on advertising equivalencies rather than measuring genuine impact. The result? An incomplete picture of your PR effectiveness and measurement, or worse, a strategy that damages your brand.
Download this free 10-page, PR Measurement best-practices whitepaper and learn:
- How to measure your impact across all media – traditional, online and social
- The Top 5 key ingredients needed for real media insight and intelligence
- Real-world examples of how impact scores give you deeper insight to improve your PR strategy.
Stop analyzing your media results with a half-baked methodology. Learn how Impact Scores based on these 5 key ingredients can perfect your PR campaigns.